Spotify and Netflix Link Up for ‘Happy Gilmore 2’ Campaign

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Happy Gilmore 2 is coming to… Spotify?

In a unique strategy to boost interest in the latest Adam Sandler sequel, Netflix is collaborating with a major audio company. Despite being a Netflix-exclusive movie, this partnership aims to increase visibility for the project.

Starting this Thursday, Spotify users can engage in an immersive audio-visual game titled “Happy Gilmore 2 Challenge”. By tilting their phones, players will simulate chipping golf balls and journey through scenes from the movie, uncovering hidden elements (easter eggs) and accessing exclusive sound clips. The adventure kicks off with a putting round before progressing to long-distance shots.

Upon completing a level, players are rewarded with access to a special “Happy Gilmore” playlist for the subsequent round. The promotion additionally features video replacements and voiceovers provided by Bill Simmons, the founder of The Ringer and an executive at Spotify. This is followed by a trailer and a prompt to explore the movie, which becomes available on July 25. The game was created in collaboration between Spotify and MiK Studio, with input from Netflix.

At Spotify, we tailor each campaign to reflect the current zeitgeist, be in sync with cultural trends, and above all, strike a chord with our passionate user base. Our strategies are not generic, but rather, they’re dynamic and immersive experiences that demonstrate how Spotify serves as a platform for brands to express their creativity. This approach showcases the innovative potential that can be unleashed on the platform when brands think from the perspective of fans and connect with culture in a profound way. (Ann Piper, head of North America sales for Spotify)

For Spotify and Netflix, advertising plays a crucial role within their business strategies, as they continually explore diverse ad formats and integrated content options.

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2025-07-24 12:54