Burberry recently unveiled its upcoming summer 2025 collection forecast for London: “Sunshine interspersed with occasional showers.” Pair that with some famous faces and fashion models donning timeless Burberry trench coats, and you have a vivid image of the brand’s latest campaign, which was launched on Wednesday.
This campaign unveils seven films reminiscent of popular British romantic comedies from the late ’90s to the early 2000s, all of which are released as part of the launch. Actors such as Kate Winslet, Nicholas Hoult, Jodie Turner-Smith, Richard E. Grant, Aimee Lou Wood, Chen Kun, Micheal Ward, Son Sukku, and models Naomi Campbell, David Gandy, and Liu Wen are featured in the campaign. Additionally, a Burberry knight appears briefly, donning his gleaming armor.
As a devoted fan, I find myself immersed in the captivating narrative that is the Burberry campaign. This tale of love unfolds under the watchful eye of director Daniel Lee, who masterfully weaves humor, optimism, and the ever-surprising caprices of our British weather into the storyline.
Speaking about our Summer 2025 campaign, Burberry CEO Josh Schulman says, “This is a lively tribute to our founding mission – to design garments that shield people from the elements. It highlights the groundbreaking technology and skillsmanship that make Burberry a leading authority on trenches and rainwear.
As a devoted admirer, I’d like to highlight the remarkable talent that played a pivotal role in bringing Burberry’s vision to life. Lee provided the creative direction, while Lane & Associates took charge of the artistic direction. David Lane served as the director, Benoit Delhomme was in charge of photography, and Drew Vickers captured the images. The music for this campaign was crafted by Prefab Sprout. To enhance the experience, window displays and in-store activities will be implemented at Burberry outlets across the globe.
See select shots from the new campaign below.
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2025-02-12 16:24