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Prior to the well-known $19 strawberry being stocked at Erewhon, the luxurious Oishii omakase berries, celebrated for their velvety sweet taste and rich, luscious texture, were already available at Whole Foods Market in the United States.
Previously hard to find due to its seasonal availability near the Japanese Alps, this unique berry variety has now been successfully replicated indoors by New Jersey-based Oishii in a vertical farm, mimicking its specific environmental conditions. Now, food enthusiasts and skincare lovers can enjoy the allure of this popular fruit’s scent and skin-enhancing properties through Iota’s special edition, superfood-infused Oishii Berry+ Body Lotion. This lotion promises to keep your skin hydrated for a full 24 hours.
Top-rated chef Dominique Ansel, along with celebrities such as Gwyneth Paltrow and Chrissy Teigen, incorporate the visually appealing Oishii omakase strawberries in their culinary creations. Now, this berry takes center stage in Iota’s healthful body care partnership, which also includes a moisturizing body wash. The newly launched Iota x Oishii Berry+ Body Lotion, priced at $38, is rich in antioxidants, ellagic acid (renowned for minimizing the appearance of fine lines and wrinkles), and skin-brightening salicylic acid derived from non-GMO omakase strawberries. (A 4.2-ounce box containing approximately 11 omakase strawberries is available for $10.)
As a dedicated enthusiast, I can’t help but share my excitement about this lotion that I’m currently smitten with! It’s packed with nourishing rambutan for firming, niacinimide to brighten and reduce redness, invigorating caffeine for tone and texture improvement, and beneficial prebiotics and postbiotics for maintaining a healthy skin microbiome – all as Iota claims. What’s more, Iota ensures that their products comply with EU standards, which means you won’t find over 1,400 potentially harmful substances in their formulations.
This special, limited-edition partnership between Iota and Oishii offers a body care set that includes a body wash priced at $32, packaged in an eco-friendly aluminum bottle. The duo of body wash and lotion is currently discounted by 15% and comes with a $10 Iota gift card if purchased together for just $68.
Feeling peckish? Delightful, non-GMO, pesticide-free strawberries from Oishii can be purchased online at a few retailers such as Instacart, Freshdirect, and Misfits Market.
Established in 2022 by Monique Meneses, Iota is dedicated to developing skincare solutions backed by scientific research, aiming to maintain a harmonious skin microbiome, which they refer to as the cornerstone of healthy skin. The brand’s products incorporate a unique blend of prebiotics and postbiotics designed specifically to balance the skin’s microbiome, preventing potential skin problems. Additionally, Iota’s product range includes a comprehensive mix of multivitamins and essential active ingredients carefully formulated for radiance, firmness, hydration, and smoothness.
The beauty company is recognized for its range of skincare and body products infused with superfoods, like the popular Supermatcha+ body lotion that helps minimize breakouts and the Supercloud+ body serum enriched with dragonfruit and Japanese yuzu, which work to balance skin tone and stimulate cell renewal.
Iota, a company committed to caring for our planet, is part of 1% For the Planet and holds certifications from Leaping Bunny, Plastic Negative, and Climate Neutral. They proudly announce that they compensate for their plastic impact by collaborating with rePurpose Global, a partner that removes twice as much plastic waste from the environment as Iota produces.
Shop Iota’s new Oishii Berry+ body lotion and body wash at iota.com.
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2025-04-04 17:24