Stone Island Announces the Re-Edition of Its ‘Storia: Updated’ Book

As a fashion enthusiast who’s been around the block a few times, I can confidently say that Stone Island has always stood out as a trailblazer in the world of high-end streetwear. From the 80s in Europe and Japan to the 2010s in the U.S. and Canada, this brand has consistently pushed boundaries with its innovative fabrics, dyeing compounds, and surface treatments.


Stone Island is a significant force in the fashion world, first introduced by Massimo Osti in 1982. In the ’80s and ’90s, it gained popularity in Europe and Japan. However, it truly skyrocketed to fame in the U.S. and Canada during the 2010s due to its distinctive reflective fabric, dyeing techniques, and surface treatments that continue to be featured in their designs today. Today, Stone Island stands as a global cultural powerhouse, pushing fashion boundaries with innovative clothing designs while partnering with renowned brands and influential figures worldwide. The latest offering from Stone Island for its fanbase is a re-release of its celebrated book, “Storia: Updated,” which provides an in-depth account of the brand’s extraordinary journey.

As a gaming enthusiast, I’d be thrilled to delve into this vibrant publication, a full-color monograph, published by Rizzoli New York. This book isn’t just about the ‘Lab/Life’ philosophy of the brand, but it’s a journey that unravels the intricacies of how they craft their celebrated styles and how these styles are proudly worn. The latest addition to this narrative is a chapter titled “Community,” which sheds light on the unique tribes who sport Stone Island and the significant cultural imprint the brand has made globally.

In an official press release, Robert Triefus, CEO of Stone Island, commented on the new edition of their book, saying: “Over five decades, Stone Island’s narrative has continuously changed, which is why we decided to reissue our book with a modern take. The updated version, titled Storia: Updated, encapsulates the essence of Stone Island – from the initial design process to the individuals who embrace the brand as a part of their lives. This book is for all: seasoned collectors and those just starting their Stone Island journey.

Peer more closely at the contents revealed in the updated version of “Storia:“, and feel free to visit the official Stone Island website to purchase your own copy straightaway.

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2024-11-06 16:25