Stone Island’s FW24 Campaign Looks to Its “Community as a Form of Research”

by

Stone Island's FW24 Campaign Looks to Its "Community as a Form of Research"

As a long-time fan of Stone Island and a connoisseur of all things culturally intriguing, I must say that their Fall/Winter 2024 collection has truly piqued my interest. The “The Compass Inside” campaign is an absolute masterpiece, weaving together the worlds of music, sport, art, and everything in between.

I’ve just dived into Stone Island’s Fall/Winter 2024 collection, titled “The Compass Inside.” This latest drop marks a new chapter in their “Community as a Form of Research” initiative, which is all about honoring and amplifying the unique spirit and culture that defines our Stone Island community. The campaigns for this season are filled with curiosity and diversity, just like us gamers!

Stone Island’s newest fashion release spotlights music icon Liam Gallagher, DJ Peggy Gou, actor Russell Tovey, skateboarder Sage Elsesser, and more, merging the realms of music, sports, art, and everything in between. The campaign, captured by David Sims, seeks to encapsulate “the unique essence of the Stone Island community.” It features a series of inquiries from curator and cultural analyst Hans Ulrich Obrist.

In their conversation, Obrist poses to both Gallagher and Gou the question of their preferred natural settings: desert, forest, mountain or beach. To this, the musician replies that he enjoys any location as long as it has a fun little watering hole. Meanwhile, when asked about advice for his younger self, the DJ offers not to tolerate nonsense from others.

Today, we move on to a set of four portraits for our campaign, which will be supplemented by eight more images featuring other members of Stone Island’s vibrant community. Each of these individuals will answer further questions from Obrist. In one of these images, the brand’s president, Carlo Rivetti, will make an appearance dressed in the well-known President’s Kit, a piece that was initially introduced in Stone Island’s AW ‘998-‘999 collection. Following this, renowned designer Philippe Starck, artist Alexandre Diop, parkour athlete Davide Garzetti, photographer Liam MacRae, music producer Axl Beats, and graphic designer Yoshirotten will all step into the limelight under Stone Island’s illumination. This diverse group completes our Fall/Winter 2024 campaign lineup.

Take a look at the first installment for the upcoming season above.

Read More

2024-09-03 23:26