Stray Kids’ Seungmin Is Burberry’s Newest Brand Ambassador

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It was officially announced on Tuesday that Seungmin, who is part of the renowned K-pop group Stray Kids, has become an ambassador for the high-end fashion brand Burberry.

Daniel Lee, Burberry’s top creative officer, warmly welcomed the singer into their team with an announcement. “I am thrilled to work with him due to his infectious enthusiasm and unique fashion flair,” Lee stated in a public statement.

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Daniel Lee, as chief creative officer at Burberry, extended a friendly invitation to the singer with an official announcement. In a statement, he expressed his excitement about working together, saying, “His passion and distinct style will certainly make our collaboration enjoyable.

The high-end fashion label declared in a press release that Seungmin’s genuine personality, creative flair, and innovative spirit make him a suitable match for the company. “I am thrilled to become a member of the Burberry family,” the K-pop celebrity expressed in a statement. “It’s an esteemed British brand steeped in tradition, and I cherish that link. I can’t wait to contribute to its continuing success.

The announcement about the ambassadorship follows the youngster being featured in Burberry’s Festival campaign, which also includes Liam Gallagher, Goldie, Loyle Carner, Chy Cartier, John Glacier, Cara Delevingne, Alexa Chung, Lennon Gallagher, Molly Moorish-Gallagher and Gene Gallagher. The house’s website explains that the campaign’s narrative is portrayed through the perspective of 1990s Britain and the cultural phenomenon known as ‘Cool Britannia.’ Notably, Seungmin has previously headlined numerous festivals like Lollapalooza and BST Hyde Park with Stray Kids.

Seungmin is a vocalist in the eight-member K-pop band Stray Kids. This group was created by the Korean entertainment company JYP Entertainment and has been achieving great success, with numerous chart-topping releases like six Billboard 200 No. 1 albums. Their latest album, Hop, made them a unique record holder as the first artist to debut their first six charting albums at No. 1, according to Billboard. At present, they are on their Dominate world tour, which included stops in Los Angeles on May 31 and June 1 for two sold-out shows at SoFi Stadium.

Beyond their latest musical accomplishments, the band Stray Kids (consisting of members Bang Chan, Lee Know, Changbin, Hyunjin, Han, Felix, Seungmin, and I.N) has also significantly ventured into the realm of fashion over the past few years. The group has been featured in multiple Tommy Hilfiger campaigns and graced the red carpet at the 2024 Met Gala with the designer. Notably, Felix walked the runway during Louis Vuitton’s Fall Winter 2025 show in Paris, while Hyunjin has a long-standing connection with Versace, earning the title “The Versace Prince” from Donatella Versace herself.

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2025-06-17 18:54