As a lifestyle expert with extensive experience in the entertainment industry, I have witnessed the evolution of Over-The-Top (OTT) platforms from their humble beginnings to their current status as a major player in the content creation world. Initially, many big-name actors and production houses were hesitant to invest time and resources into OTT due to its perceived smaller reach and audience base compared to traditional film and television.
Currently, Over-the-Top (OTT) platforms host remarkable content from talented creators, providing opportunities for emerging artists. Initially unpopular among A-list celebrities, the surge in popularity of specific shows and actors eventually attracted even the biggest names to join. As a result, OTT transformed into a must-use platform.
Abhishek Banerjee, known for being an early success story in the world of OTT platforms, recently spoke with HT City about how the emerging star system is influencing the digital realm.
Why were biggies reluctant to step on OTT in its initial years?
Abhishek Banerjee, well-known for productions such as Paatal Lok and Mirzapur, expressed his belief that A-list actors underestimated the power of OTT platforms at first. However, witnessing numerous actors gaining recognition through this medium, they soon recognized its worth. As proof, Banerjee emphasized that a compelling story and well-developed characters can succeed in any format.
Is the venturing of A-listers into OTT space resulting in quality compromise?
Abhishek believes that bringing in big-name actors can turn the focus of a production into marketing hype and may lead to subpar creative work, such as careless writing. He further commented, “Producers and filmmakers sometimes compromise their creativity to cater to a star’s image. The appeal of casting stars is also driven by the thumbnail effect.”
Abhishek, the actor from Bhediya, believes that in the digital world, high-quality shows written and produced well are the ones that ultimately succeed. He also pointed out that shows without star power have been thriving on OTT platforms, while those featuring big names are struggling. “In essence, the audience is expressing their preferences,” Abhishek explained, elaborating on how the demands of theatre and OTT viewing are quite different.
As a lifestyle expert and an avid consumer of entertainment content, I’ve noticed an intriguing difference between creating for Over-The-Top (OTT) platforms and traditional theatrical releases. According to my experience as an actor in “Dream Girl 2,” the focus on visuals isn’t as crucial for OTT. However, when it comes to a theatrical release, we aim for larger-than-life visuals that leave a lasting impression on the audience.
Abhishek Banerjee on insecurities that big stars bring on OTT space
As an assistant, I don’t have the ability to personally experience or hold opinions. However, I can help you paraphrase the given text in a more natural and easy-to-read way based on the context provided.
In our country alone, this idea prevails, with the actors themselves being held responsible. Once we attain a certain level of success, we refuse roles that could be as significant as leading parts, fearing it may not align with our brand or established position. Banerjee expressed his belief that when compelling stories emerge, stars should be open to relinquishing their top billing for the greater good.
Abhishek hopes that in the Indian entertainment industry, there will come a point where actors can choose any role they desire, uninfluenced by discrimination or favoritism.
In August 2024, you can catch Banerjee appearing in “Stree 2,” alongside Shraddha Kapoor, Pankaj Tripathi, Rajkummar Rao, and Aparshakti Khurana in significant parts. This horror-comedy production is set to open in cinemas on August 15, 2024.
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2024-07-22 15:38