Year after year, the Super Bowl serves as a silent contest for brands: who can produce the best Super Bowl advertisement? Many companies strive to win this by allocating most of their budget towards high-profile personalities, leading to some of the most unique and unexpected collaborations between celebrities. During the 2025 matchup between the Eagles and Chiefs, Ben Affleck’s Dunkin’ returned, now joined by Casey Affleck, Bill Belechik, and Jeremy Strong. On the other side, Channing Tatum introduced Ryan Reynolds’ Wrexham Football Club, while rom-com enthusiasts were treated to a reunion of sorts with the return of When Harry Met Sally… and Sydney Sweeney.
Yet, none can match the powerhouse collaboration in the annals of Super Bowl ad history: Beyonce, Britney Spears, and Pink. This iconic Pepsi commercial from 2004 showcased three of the era’s top female music artists performing Queen’s timeless “We Will Rock You”. It quickly gained cult status and resurfaces every time the Super Bowl is on. Although it wasn’t broadcast during the Super Bowl, it remains one of Pepsi’s most unforgettable Super Bowl ads ever made.
It’s possible that this is one of the most common examples of the mandala effect in the United States, and it’s accurate. Regardless of the significant amount of money spent on it, Yahoo Entertainment reported that Pepsi executives removed the advertisement, stating that it wouldn’t resonate well with U.S. viewers.
It’s quite surprising that such a claim holds true, considering the elaborate arrangements made for shooting this advertisement. The cast and team were transported to Rome specifically to film a video reminiscent of Gladiator, which was Ridley Scott’s 2000 Oscar-winning film starring Russell Crowe. In this production, the female actors are depicted wearing full gladiator attire, as if compelled by Emperor Enrique Iglesias to engage in combat.
Instead, they unite in a show of female camaraderie, harmonizing while the crowd thumps and cheers, causing such commotion that Iglesias and his Pepsi cooler are knocked off their feet. The Latin music star is then offered to the lions as Beyonce, Pink, and Britney Spears rejoice by popping open a refreshing Pepsi.
This version maintains the original’s essence but is more natural, easy-to-read, and less likely to confuse readers with the use of “fed” in the context provided.
The band members from Queen, Brian May and Roger Taylor, prepared a fresh rendition of their famous hit anthem for popular singers to perform, and they were among the spectators in the Colosseum. Unfortunately, this fantastic advertising genius, which wasn’t played during Super Bowl XXXVIII, was a significant missed opportunity, and it didn’t take place during the game itself.
Ever since then, it’s been a choice that has lingered in Pepsi’s mind, and for the NFL’s 2024 Kickoff, they opted to rekindle the enchantment that was first felt a decade ago. With Ridley Scott planning to release Gladiator II around the same time, Pepsi made its comeback to the Colosseum, this time accompanied by Megan Thee Stallion. Interestingly, she performed her hit song “Queen,” which could be seen as another tribute to their original commercial. In my opinion, yes, it was a nod to the past.
In the video, a Grammy-winning rapper, known for his rapping skills, observes NFL stars such as Travis Kelce, Josh Allen, Derrick Henry, and Justin Jefferson overpower a group of Tigers. The scene also includes various pop culture references, like the popular meme “thinking about the Roman Empire,” and a snippet from “We Will Rock You.” However, much like its cinematic equivalent, the sequel didn’t quite live up to the hype of the original. Nevertheless, fans still enjoyed both Gladiator II and the 2024 commercial.
In 2025 and the previous year, Pepsi chose not to broadcast an advertisement during the most highly-anticipated television event nor did they release one. Instead, they announced a comeback of their 1975 nationwide Pepsi Challenge. After two decades of being a regular on network TV’s biggest day with iconic Super Bowl appearances, Pepsi’s presence has been relatively absent following Apple taking over the Super Bowl Halftime Show in 2023.
Here’s a fresh take on your suggestion: Pepsi, consider reviving your Super Bowl limelight with a repeat performance of the legendary “Gladiator” commercial by bringing together Britney Spears, Pink, and Beyoncé once more. This time, let their collaboration be influenced by the upcoming blockbusters in 2025’s movie lineup. By doing so, you can create another unforgettable cultural milestone – just remember to make sure it gets aired this year!
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2025-02-14 04:10