The $395 Sneaker That’s About to Take Over Hollywood

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Marni is putting its playful touch on one of Hoka’s Hollywood-loved sneakers.

This spring, Hoka One One, known for its athletic footwear, is giving their Bondi B3LS sneakers a more voluminous design, thanks to collaboration with the Italian luxury brand Marni. The statement reveals that this partnership represents the common creativity and functionality of both brands. Starting April 3rd, these stylish walking shoes will be accessible at Marni’s physical stores and online platform, while on April 4th, they can also be purchased from Hoka One One’s official website and other retailers.

These sneakers come in four colors: Poinciana (red), Tourmaline (blue), Straw (beige), and Bracken (charcoal). Instead of the typical mesh and knit upper, they feature a “subtly rubberized” puffy polyester for extra comfort. The Hoka bird logo, which was previously on the side of the shoe, has been moved to the back of the heel. The design is completed with cushioned insoles, a highly responsive rubber sole, and a Marni-labeled tab at the heel. They will include three sets of laces: a flat style, a rope set that matches the tone, and a wide multi-colored pair.

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These sneakers are offered in four colors: Poinciana (red), Tourmaline (blue), Straw (beige), and Bracken (charcoal). Instead of the usual mesh and knit upper, they have a “subtly rubberized” puffy polyester for enhanced comfort. The Hoka logo, which was on the side before, is now located at the back of the heel. The design includes cushioned insoles, a highly responsive sole made of rubber, and a Marni-labeled tab at the heel. They will come with three sets of laces: one flat style, a rope set that matches the tone, and a wide multi-colored pair.

The Marni x Hoka shoe is a new addition to Hoka’s line of collaborations, which previously includes Reformation, Free People, Satisfy, and other popular brands. Notably, Hoka shoes have been seen on various celebrities such as Olivia Wilde, Reese Witherspoon, Camila Cabello, Kylie Jenner, Kate Hudson, Gwyneth Paltrow, Harry Styles, and Blake Lively. Additionally, Rihanna’s makeup artist, Priscilla Ono, often endorses Hokas for long workdays on set.

Working alongside Hoka has been thrilling – a dynamic interplay where their superior technical skills merged with Marni’s knack for form, color, and emotion. Together, we’ve designed something daring and symbolic – a shoe that embodies courage, size, and individuality, according to Marni creative director Francesco Risso in an announcement.

According to Thomas Cykana, Senior Director of Global Collaborations and Partnerships at Hoka, the partnership between Hoka and Marni is based on the mutual appreciation for the blend of running and fashion. Both brands embrace vibrant optimism, unconventional colors, and a clever sense of humor in their innovative approach. Reflecting this spirit, Hoka is thrilled to manifest an over-the-top and maximalist rendition of the Bondi B3LS as a representation of our shared vision.

Marni was lately spotted at the Oscars on model Anok Yai, and the brand had also adorned Nicki Minaj, Charli XCX, as well as the prominent pair Rita Ora and Taika Waititi for the 2024 Met Gala. (This version attempts to simplify the original sentence while maintaining the same meaning.)

Check out the various color options available in the Marni x Hoka Bondi B3LS sneaker collection, and start shopping for them online on Hoka’s website from April 4 onwards.

On April 3, you’ll find the collection available on marni.com as well; until then, check out some great deals on Hoka shoes.

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2025-03-05 20:54