The Battle Cats 12th-anniversary ad campaign takes you back to the Sengoku era to “become the cat”

The Battle Cats 12th-anniversary ad campaign takes you back to the Sengoku era to "become the cat"

  • Ponos is celebrating The Battle Cats 12th anniversary
  • Sengoku era ad campaign blends art and humour
  • Learn about “The Way of the Cat”

As a seasoned gamer with decades of gaming under my belt, I must say that The Battle Cats has been a delightful and peculiar addition to my mobile gaming library. With its quirky cast of characters and commitment to maintaining an oddly captivating charm, it’s no wonder this game is celebrating 12 years of service.


As a devoted fan, I can’t help but marvel at how The Battle Cats continues to push the boundaries of weirdness and charm, reaching its 12th year in service. In a mobile gaming landscape where tower defense games come and go, this feline-themed title consistently strikes the right chords with its cast of ninja cats, fish cats, and even the eccentrically named “Gross Cat.” To celebrate this remarkable milestone, developer Ponos is launching a new advertising campaign set in the Sengoku era, further cementing The Battle Cats as a unique and enduring gaming phenomenon.

In the recent advertisements for The Battle Cats, you can anticipate diving into a captivating world based on the Sengoku era, where strategy was supreme. This experience blends intricate details of art, history, and the series’ unique humor with its distinctive cat food containers.

The team collaborated with R/GA to present the “The Way of the Cat” campaign to gamers, leaving me equally captivated and wanting to adopt the role – embodying it as if I am the cat myself.

The Battle Cats 12th-anniversary ad campaign takes you back to the Sengoku era to "become the cat"

I, as a proud fan and part of the team at Ponos, am thrilled to share that we’re marking 12 years of The Battle Cats! We aim to push boundaries and demonstrate the game’s rich strategic layers. Our partnership with R/GA respects our legacy while offering a refreshing take on tactical gaming for both newcomers and veterans.” – Seiichiro Sano, COO and Managing Director at Ponos.

If you find yourself wondering about the order in which your cats should be ranked, feel free to explore our “The Battle Cats” classification system for some guidance.

Meanwhile, if you’re raring to jump into the action, feel free to download it from the App Store or Google Play. It’s a free-to-play game with optional in-app purchases. Enjoy the gameplay!

Additionally, you could connect with our online community by liking our official Facebook page for timely updates, or explore our official website for further details.

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2024-11-26 13:48