As I delve into the daily media diets of these influential figures in entertainment and digital media, it’s fascinating to see how their choices reflect their professional interests and passions. Ben Davis and Jad Dayeh, co-heads of WME’s digital department, seem to be always on the go, consuming a variety of content from newsletters to social media platforms like YouTube, TikTok, and Twitter. Their diverse clientele, ranging from digital natives like Dixie D’Amelio to traditional talent venturing into the digital space, mirrors their eclectic media diet.
Picture for a brief instant, a realm devoid of harmful screen time limits. A place where secondary screens are cherished above all others, where swiping brings delight instead of dread. That, dear readers (or should I say followers), embodies the world showcased in The Hollywood Reporter’s first content creators power list. As traditional media, it is our responsibility to acknowledge and occasionally yield to the influence of emerging media. This compilation features approximately 50 influencers, who have been captivating us through their comedic skits, writing, production, makeup artistry, interviewing, and fashion entrepreneurship. The list showcases how these individuals, selected based on factors such as follower count, talent, relevance to Hollywood, business growth, and brand partnerships, have managed to keep our attention and the potential they hold within the industry. To us, a creator’s power isn’t solely reflected in their follower count (although at times those numbers are too staggering to ignore) but in their talent, charm, diverse ideas, and even their ability to stir controversy. Hollywood, these are the TikTokers, Instagrammers, and YouTubers you should familiarize yourself with and engage, the digital pioneers setting trends that we will inevitably follow. Although attention spans may be shorter, the reward is worth the turmoil.
Articles penned by Kirsten Chuba, Danielle Directo-Meston, Mesfin Fekadu, Nicole Fell, Ryan Gajewski, Mia Galuppo, Chris Gardner, Zoe G. Phillips, Seija Rankin, Carly Thomas, and Brande Victorian
Adam Faze
@adamfaze
Faze is the mastermind behind Gymnasium, a content production studio specializing in creating brief programs for TikTok and Instagram platforms, such as the hit series “Boy Room“, which delves into the questionable bedrooms of men across the nation. “Prior to becoming a full-time content creator, I was employed in Hollywood as a producer, striving to market TV shows and movies in an industry that was rapidly declining,” Faze shares. “Nowadays, I’m producing shows that the average young person has had the opportunity to watch.
Craziest place I’ve filmed content “47th Street in New York’s Diamond District.”
Craziest place I’ve looked at social media “The Box [in New York].”
Aimee Song
@aimeesong
Born in Los Angeles, she was one of the initial fashion bloggers from the late 2000s who transformed their pre-Instagram influence into a thriving career. She started her blog, Song of Style, in 2008 while she was studying interior architecture at the Academy of Art in San Francisco, and its popularity resulted in invitations to front-row fashion shows and collaborations with brands such as Louis Vuitton, Dior, Gucci, Prada, among others. She has authored two books, including the New York Times bestseller “Capture Your Style”, and this year introduced Amiya, a collection of Italian-made knitwear. Song, now 36 years old, is said to have earned approximately $4.7 million in 2023, according to Forbes.
Craziest place I’ve filmed content “My bathtub while giving birth unmedicated.”
The most extraordinary location I’ve come across on social media was just prior to my bungee jump from the tallest commercial bridge in South Africa.
Benito Skinner
@bennydrama7
The 30-year-old recently wrapped filming on Overcompensating, the A24 and Prime Video series that he wrote (and starred in) based on his own life as a closeted football player, but he rose to digital prominence creating sketches about characters who are nothing like him. Among his most popular: Cooper the Gen Z intern and Kourtney Kardashian. “To be able to have the control over my creative output and test characters, writing and directing has truly made my life feel like a dream,” he says. “I feel like I’ve been able to tap back into a childlike version of myself — earnest moment!”
I’d enjoy managing the social media account of J.K. Rowling for a day, and that would involve temporarily removing some of her tweets.
Charli D’Amelio
@charlidamelio
Charli D’Amelio leveraged her dancing talents to amass over 155 million followers on TikTok, making her the platform’s most popular woman. Accompanied by her family, the 20-year-old generates inspiring content for young females and has expanded her and her family’s brand into an empire. This includes a Hulu reality series titled “The D’Amelio Show” and various partnerships and business endeavors like D’Amelio Footwear. She’s also made waves in traditional media, participating in season 31 of “Dancing With the Stars” alongside professional partner Mark Ballas (which she eventually won).
Craziest place I’ve filmed content “In the middle of a mental breakdown.”
Chase Hudson
@huddy
Often referred to as “Huddy,” this groundbreaking music artist boasts a staggering online following of approximately 47 million people worldwide. An impressive 30 million of these followers are found on TikTok alone. Known for his gritty vocals in tracks such as “21st Century Vampire” and “All the Things I Hate About You,” Huddy is also a highly respected figure in Gen Z fashion circles. On October 10, he will headline THR‘s inaugural Creators A-List issue party, an event co-hosted with iHeartRadio.
Looking back at my past life as a non-creator, there’s one thing I yearn for the most: the familiar faces of my childhood companions. Though I still chat with my dearest childhood friends, it feels like a void when I don’t hear from others. However, what makes up for this is the incredible support system I now have – my loving girlfriend, close-knit family, loyal friends, and dedicated teams.
Chiara Ferragni
@chiaraferragni
In 2015, the Italian blogger, Chiara Ferragni, made history by becoming the first blogger to appear on the cover of Vogue España. This was significant because it marked the first time any magazine globally had featured a blogger on its cover. Her fashion blog, The Blonde Salad, which she launched in 2009 while studying international law at Bocconi University, was also the subject of a case study by Harvard Business Review. Additionally, she has her own shoe line and has partnered with well-known brands such as Guess, Gucci, Nespresso, among others. However, a recent partnership with Italian food brand Balocco caused controversy when consumers were misled into believing that a portion of the sales would benefit bone cancer research. As a result, she was fined over 1 million euros by Italian regulators. Furthermore, she recently lost her board position at Tod’s, a company she joined in 2021. Despite this, Ferragni maintains a massive following on Instagram with 28.7 million followers and has been known to charge up to $12,000 for a single post.
If TikTok is banned, I’ll … “Fund another social platform.”
Delaney Rowe
@delaneyrowe
As a gaming enthusiast diving into the digital world, if you’ve recently watched any film, you’ll find yourself drawn to Rowe’s Instagram and TikTok content. She masterfully satirizes familiar movie tropes such as the “annoyingly perfect female lead in an indie film” and the “thriller trailer for the seemingly ideal family with hidden darkness,” in hilarious cringe comedy skits that are so accurate, it makes you question whether the movies she’s mimicking are worth watching.
“One major error I’ve committed on my platform is trying to catch someone’s eye by subtly mentioning something they like, such as posting about their favorite film. Turned out to be less discreet than intended.
Evelyn Ha
@HJEvelynha
The popular travel and lifestyle influencer showcases her worldwide travels to millions of digital followers, collaborating with YSL during the New York Fashion Week in September. Additionally, she will appear in Kate Spade’s upcoming spring collection. On Instagram, Ha is recognized for stunning images that create an enticing feed, while on YouTube, she tackles trendy food challenges and shares her life in New York City and beyond. This rising star has a keen editorial sense, and attention to detail is key: boasting nearly 4 million followers on YouTube, another 4 million on TikTok, and 2 million more on Instagram.
Hannah Berner
@hannahberner
Following my journey as a tennis player, I transitioned into the world of comedy by crafting skits and tweets for Betches Media. Now, at 33, I’m thriving with two podcasts amassing over 40 million combined downloads, a Netflix stand-up special titled “We Ride at Dawn,” and my street interviews with stars like Joe Jonas and Charli XCX often trend immediately. The most gratifying aspect of being a creator? Knowing that no one can dismiss me from this exciting ride.
My daily media diet consists of … “Cat memes, whoworewhat emails, The New York Times crossword.
The person whose social media account I’d love to run for a day “Demi Moore’s dog, Pilaf.”
Jake Shane
@passthatpuss
The 24-year-old rapidly gained fame on the internet, initially becoming popular in the spring of 2023 through his humorous reenactments of historical incidents (such as portraying “the Founding Fathers after John Hancock signed his name very large” on the Constitution). Currently, he boasts over 3 million followers on TikTok and runs a successful podcast called “Therapuss With Jake Shane“, which has hosted high-profile guests like Ed Sheeran, Reneé Rapp, and Charli XCX. Additionally, he has gained attention for his friendship with Glen Powell and is embarking on a 21-city podcast tour this fall.
Prior to becoming a full-time content creator, I worked as an executive assistant at a record label. Now, as fate would have it, my old boss manages me.
Jay Shetty
@jayshetty
Shetty knows the value of a well-balanced social media diet. His consists of “a light Instagram breakfast with a side of TikTok, LinkedIn for lunch, a mix of all three for dinner, and wind down with YouTube for dessert,” he says. It’s perhaps not a surprising revelation for a New York Times best-selling author, life coach and former monk whose popular podcast is titled On Purpose. After creating and hosting his own self-titled talk show and the TV series Wisdom Goes Viral, Shetty made his feature film debut in Bad Boys: Ride or Die. But the film set isn’t the craziest place Shetty says he’s filmed content. That honor goes to the White House, where he interviewed President Biden in 2023.
“One lesson I learned the hard way while managing my platform was attempting to answer every single Direct Message. It became overwhelming beyond the 10,000 mark.”
Jimmy Tatro
@jimmy
Initially, Jimmy (the comedy performer) gained recognition as a YouTube creator, hosting his own show titled “Life According to Jimmy.” After that, he appeared in films like “Grown Ups 2,” “22 Jump Street,” and Netflix’s satirical series on true crime, “American Vandal.” Tatro, aged 32, has now co-written, directed, and starred in the movie “The Real Bros of Simi Valley: The Movie,” which was released this summer on Roku Channel. This film is an extension of his web series with over 3 million subscribers. More recently, Tatro’s acting credits include films like “The Machine,” “Theater Camp,” and the upcoming Amazon comedy titled “You’re Cordially Invited,” where he will be alongside Will Ferrell and Reese Witherspoon.
Kai Cenat
@kaicenat
22-year-old Cenat, recognized for his comedic videos and live content, has risen to prominence among Twitch creators. He achieved fame by incorporating popular rappers like Lil Baby, 21 Savage, and Nicki Minaj into his broadcasts. In 2022 and 2023, he was awarded Streamer of the Year at the Streamy Awards. Furthermore, Cenat is known for popularizing the term “rizz,” a contraction of “charisma,” which was chosen as the 2023 Oxford Word of the Year.
Keith Lee
@keith_lee125
30-year-old Lee, a previous MMA fighter, transformed his passion for food into a successful brand by sharing candid food reviews that guide followers to great dining experiences and warn them away from disappointing ones. Known as “The Keith Lee” effect, his culinary influence is now being utilized positively. Together with his wife, Ronni Lee, they started “FamiLee Food Tours,” aiming to support struggling restaurants by reviewing them and helping increase their business. Notable figures such as Cardi B, Big Sean, and T-Pain are among those who have collaborated with him.
My typical media intake begins with gospel in the mornings, followed by a mix of TikTok and Instagram Reels during the afternoons. I also enjoy watching travel videos by Drew Binsky and Disney vlogs on YouTube.
The most valuable lesson I’ve learned so far from my experience with the platform.
Kristy Scott
@kristy.sarah
Scott constructed a social media empire primarily through her YouTube vlog titled “The Scotts,” which currently boasts 4.33 million subscribers. In this vlog, she shares glimpses of life in Texas alongside her chef husband Desmond and their two kids. With almost 23 million followers combined on Instagram and TikTok, fans eagerly follow the “curated chaos” of the Scotts, enjoying content that spans family-friendly pranks, fashion, beauty tips, interior design ideas, travel experiences, and more. At just 29 years old, this influential social media figure launched her own fashion line, Vayra, in 2023, and has partnered with renowned brands like Google, Estée Lauder, United Airlines, Italian Vogue, and the Oscars.
Laufey
@laufey
2021 marked a significant milestone for Laufey as she clinched her first Grammy, an achievement that was already impressive. However, surpassing Bruce Springsteen for the award underscores the profound adoration her fans have for her. Her album, Bewitched, has solidified her status as a formidable figure in the music industry. It set a record for the biggest debut in Spotify history for a jazz album and propelled her to sell out arenas worldwide, including iconic venues like the Hollywood Bowl and Radio City Music Hall. This 25-year-old Icelandic-Chinese artist, whose career took off partly due to early TikTok videos, spends one day performing with an orchestra and the next trending on social media platforms – a testament to her versatility that defies any attempt at categorization.
The biggest perk of creator life “Having full creative control over my image.”
The social media account I’d love to run for a day “Duolingo.”
Lilly Singh
@lilly
Originally a YouTube personality, Singh, aged 36, later transitioned into acting, writing, producing, and advocacy roles. This year, she debuted her first feature film, Doin’ It, at SXSW. Furthermore, she hosts the CTV quiz show Battle of the Generations. On top of that, she established the Unicorn Island Fund, a nonprofit dedicated to amplifying underrepresented voices in storytelling. Recently, the United Nations’ Secretary-General appointed her as a Sustainable Development Goals Advocate.
Mai Pham
@maiphammy
As a 7-year-old budding content creator, Xuân-Mai Pham, now 20, began her YouTube journey. Reflecting on life prior to content creation, she says, “There truly was no ‘before’.” Born in Canada, Xuân-Mai gained massive popularity after relocating to New York in 2021. Her fanbase of over 5 million extends across platforms, with a staggering 3 million followers on YouTube alone. Here, she shares day-to-day life and travel experiences. In 2022, she took her passion to the next level by launching her clothing brand, Alchemai. “From the formation of my first memory,” Xuân-Mai shares, “I’ve always yearned for a career in entertainment. I’ve been captivated by YouTube and its videos since the beginning, and I aspired to become what I admired.
“One major advantage of living as a creator is that I never feel isolated. Whether I’m traveling solo, spending time at home, or pursuing activities independently, the ability to document and broadcast my experiences through a camera gives me the sense that someone is always by my side and attentively listening.
Mel Robbins
@melrobbins
As a devoted follower of one of the world’s leading education podcasts, it’s not surprising to hear that even a New York Times best-selling author like Tony Robbins longs for the days when work boundaries were more defined in her life. In her own words, she yearns for the tranquility of separating personal and professional spheres. Despite the thrill of creating content at 55, if given the chance to manage any social media account for a day, it would be Dwayne ‘The Rock’ Johnson’s. That way, she could finally meet him!
Before I became a full-time creator, I was … “Earning an honest living.”
Mark Phillips
@RDCWorld
Supporters argue that Phillips would be perfectly suited to play Bernie Mac in a biopic, and with his recent foray into filmmaking by releasing the fantasy film “Imagine That” through his self-founded content creation collective, RDCWorld (short for Real Dreams Change the World), he might just bring this idea to fruition. Phillips has always had a passion for cinema; before devoting himself fully to creation, he was constantly quitting jobs, but working at an AMC movie theater was his favorite job.
The biggest rookie mistake I’ve made on my platform “Caring about what people think.”
Nara Aziza Smith
@naraaziza
A former fashion model who has since become a content creator, she established her digital media platform centered around traditional wife themes. Her videos are accompanied by comforting voiceovers and gentle piano melodies. Originally from Germany, she resides in Texas with her husband, renowned supermodel Lucky Blue Smith, and their three kids. Boasting nearly 10 million TikTok followers and close to 5 million on Instagram, Smith’s content encompasses topics such as fashion, beauty, cooking, baking, wellness, and motherhood.
Craziest place I’ve filmed content “At a glacier in Austria.”
The person whose social media account I’d love to run for a day “Martha Stewart.”
Nico Heller
@newyorknico
After becoming known for his unique and guidebook-style portrayal of New York City’s diverse population and cultures, the ex-music video director has earned a reputation as an unofficial talent scout across the five boroughs. At 35 years old, Heller captures footage ranging from neighborhood block parties to local corner stores (with the wildest filming location surprisingly being the National Twins Convention in Twinsburg, Ohio). This autumn, he’ll be stepping away from online platforms with the launch of his first book titled “New York Nico’s Guide to NYC“.
My daily media diet consists of … “Instagram, TikTok, daytime local news and ESPN.”
The social media account I’d love to run for a day “The Department of Sanitation or the MTA.”
Noah Beck
@noahbeck
From the gaming world, here’s my take on paraphrasing that story from a gamer’s perspective:
The biggest perk of creator life “Collecting absurd amounts of frequent flier miles.”
If TikTok is banned, I’ll … “Probably move back in with my parents. I’m sure they wouldn’t mind.”
Prajakta Koli
@mostlysane
Indian YouTube personality Koli, famous for her observational comedy channel MostlySane, is glad she left her past as a radio intern behind. “I truly blossomed once I became a creator,” Koli, who also stars in Netflix’s teen romantic drama series Mismatched, says. “Now, each day at work and creating content brings me joy, and I love living my life the way it is now.
“One major advantage of being a creator is the variety each day brings. I genuinely appreciate that my workdays never feel repetitive.”>
Reece Feldman
@guywithamoviecamera
26-year-old Feldman, who initially worked as a production assistant on shows like “The Real Housewives of New Jersey” and “The Marvelous Mrs. Maisel,” has emerged as Hollywood’s primary Gen Z advisor over the past few years. He’s been instrumental in creating social media content for numerous studios and streamers, using both their platforms and his (which boasts over 2 million TikTok followers). You can often see him at movie premieres and media events, and he frequently collaborates with A-list celebrities on set to film viral trends or humorous skits. This year, he also took on the role of a red carpet correspondent at the Oscars and the Met Gala.
The one thing I miss about my life before I was a creator “Complete and utter anonymity.”
The most extraordinary location I’ve seen on social media was being right beside director Christopher Nolan in an entirely vacant IMAX cinema. I felt compelled to demonstrate the layout and proportions of a TikTok video to him.
Rickey Thompson
@rickeythompson
Should you ever find yourself having a tough day, simply visit any of Thompson’s social media platforms; his infectious energy is sure to bring a smile to your face. Known for his comedic charm and inspirational spirit, this model and actor has been making people laugh and feel motivated for years, permeating various aspects of popular culture such as magazine covers, runway shows during Fashion Week, podcasts, television appearances (on Donald Glover’s Swarm), and films like Good Mourning. What’s more, many renowned brands have his number on speed dial, including Coach, YSL Beauty, Balmain, Marc Jacobs, Calvin Klein, and others.
Before I became a full-time creator “I wanted to be a lawyer, but then I was called by the stars!”
“Since TikTok might be banned, I’d adapt by following what I did when Vine closed: I’ll stay one step ahead and ensure my content is varied across numerous social media platforms, maintaining my success.”
Sabrina Brier
@sabrinabrier
The TikToker gained popularity for her “ever-ready friend” persona (the one who seems to be distancing herself, yet has never encountered hardships, is always doling out advice), and now she’s leveraging her digital stardom into a real-world venture. At 30 years old, Brier made an appearance on an episode of Abbott Elementary, where the creator Quinta Brunson also rose to fame from viral videos. Next up, she will publish an audiobook through Simon & Schuster. “I used to adhere to a rigid 9-to-5 work routine when I was an assistant [in the entertainment industry], but there’s definitely something thrilling, and unpredictable, about each day being unique and full of surprises,” she reflects on life as a creator.
The most extraordinary location where my sister and I shot some content was during a storm, it was like being in the midst of a Twister, leaving us drenched in just a matter of minutes. To this day, my phone still bears the signs of that water damage.
Sean Evans
@seanseaevans
“Evans, famous for hosting YouTube’s Hot Ones, where he grills celebrities while eating progressively hotter chicken wings, humorously admits his biggest blunder as sticking with a format that requires him to eat the world’s hottest wings for over a decade. Prior to becoming a full-time content creator, Evans was a tour guide for architectural boats in Chicago. Now, in its 23rd season, his show has amassed over 3.8 billion views on YouTube and is considered essential during movie press tours, elevating Evans’s interviewing skills to household recognition.
The Sturniolo Triplets
@sturniolotriplets
The Sturniolo brothers, Chris, Matt, and Nick – all identical at 21 years old hailing from a Boston suburb – have garnered an impressive following of 8.8 million on TikTok alone. Their videos, often going viral in quick succession, are adored for their laid-back vibe and uproarious humor. They first gained fame with clips of them chatting aimlessly or feuding like siblings (or friends with complex relationships) as a means to “evade the pressures of school, work, and daily stress,” Nick explained. On YouTube, they boast 7 million subscribers, sharing vlogs, challenges, travel experiences, and more. Merchandise and tours have since emerged, leading many to speculate about a potential reality show in the future. We can’t wait to see it!
Before we became full-time creators, we were …
ALL “Employees at our local grocery store.”
The person whose social media account we’d love to run for a day
ALL “Each other’s, so we can post embarrassing photos.”
Tana Mongeau
@tanamongeau
It’s impossible to tell the full Mongeau (pronounced “mojo”) tale here — though The Cut did it well in an exclusive profile by labeling the 26-year-old “the internet’s TMI queen” who has “survived multiple scandals with a cockroachlike tenacity.” Her empire can’t be quantified in follower count — she does have nearly 22 million across YouTube, TikTok, Instagram, Snapchat and X — because it’s her relevance and ability to stay viral that makes her reign. Though she once loved leaning into messy, she seemingly turned over a new leaf following the revelation of racist tweets posted by Brooke Schofield, her co-host on the wildly popular Cancelled podcast. “I condemn her for these tweets,” Mongeau said, though she welcomed Schofield back on the pod and its tour weeks later.
The Agents
Ali Berman, Damon Lau, Raina Penchansky and Oren Rosenbaum
UTA
At UTA, some of the most prominent figures in various digital sectors are part of our team. This ranges from YouTube stars like Emma Chamberlain to podcasters such as Alex Cooper (of Call Her Daddy), all the way to powerhouses like Dave Portnoy and Barstool Sports who dominate across multiple platforms. Within our dedicated creator division, key figures like Berman, Lau, Penchansky (also CEO of UTA-owned influencer management firm DBA) along with Rosenbaum guide clients such as MrBallen (with over 9 million YouTube subscribers) and Kai Cenat (boasting over 13 million followers on Twitch), helping them maneuver through the realms of audio, digital content, esports, and gaming.
My typical media intake is predominantly social media, with a dash of entertainment from the New York Times’ Spelling Bee game.
User “I regularly take in information from different daily and weekly newsletters, internet news compiled by web crawlers, social media platforms such as Instagram, Twitch, TikTok, YouTube, LinkedIn, and WhatsApp, streaming services like Spotify, Netflix, and others, as well as PC gaming.
USER “I typically spend my time immersed in SubStacks, keeping up with the ‘How to Spend It’ section of the Financial Times, Business of Fashion, Ad Age, and The Information. To take a break from current events, I indulge myself in romantic novels, Apple TV+ series, and browsing through ClassDojo.
Individual (Paraphrased) “I kick off my day at 3 a.m. by going through around 25 newsletters, which is then followed by approximately six to eight hours of podcast listening. In the evening, I dedicate an hour to YouTube, TikTok, and Twitter respectively.
Ben Davis and Jad Dayeh
WME
Davis and Dayeh lead the digital division of our agency, overseeing clients such as Dixie D’Amelio, Sean Evans from Hot Ones, and traditional talent when they venture into the digital realm. Their responsibilities range from podcast production to online entertainment. They have also organized successful tours for Pod Save America and Theo Von, while recently facilitating agreements like Jay Shetty partnering with Match dating app and Jon Stewart starting a weekly podcast with Comedy Central’s network.
My daily media diet consist of …
DAVIS “Puck, anything Michigan football, Ms. Rachel.”
DAYEH “The Town, Axios newsletters, The Duran podcast, Surfline.”
David Freeman
CAA
In his role as head of the digital media division at CAA, Freeman oversees a team that caters to prominent brands and influential content creators. They offer strategic guidance on social-first monetization to companies like Google and New Balance, and represent popular figures such as Rachel, Noah Beck, and Dylan Mulvaney who significantly impact our online scrolling habits. Freeman emphasizes that assuming fame will endure indefinitely is a common novice mistake among creators. Instead, he advises them to establish robust, long-lasting brands and media ventures designed for sustainability.
Every day, I fuel my gaming passion with a curated feed. It includes the latest scoops from major Hollywood film trades, insightful articles from The Information, thought-provoking posts by media personality Evan Shapiro on LinkedIn, and engaging episodes of his Pivot podcast.
Jade Sherman
Gersh
In his role as Digital Director at Gersh, Sherman assists agency clients in maneuvering through the realm of brand collaborations, social media, and podcasts. For instance, Gersh played a significant part in helping “Vanderpump Rules” star Ariana Madix capitalize on the increased public attention from the Bravo show’s “Scandoval” by securing profitable partnerships with brands like Bic and T-Mobile, as well as landing a critically acclaimed hosting job for “Love Island U.S.A.” It is also worth mentioning that Gersh clients include JaNa Craig, who gained popularity this season on “Love Island.
My daily media diet consists of …
“In the morning, I jumpstart my day by opening Twitter (which I prefer not to refer to as X). Later on, when I reach the office, I review Instagram Stories to keep tabs on my clients and interact with friends who have shared Reels in my messages, letting them know that I’ve already seen their content on TikTok a couple of months ago. Before drifting off to sleep at night, I usually unwind by watching a TikTok video reminding me not to overdo the scrolling.
“You can find this article in the October 9th edition of The Hollywood Reporter magazine. To get future issues, consider subscribing.
Alix Earle
@AlixEarle
23-year-old Alix Earle swiftly rose to fame as a content creator, starting her journey to stardom on TikTok while attending the University of Miami in 2023. Her “Get Ready With Me” videos, filled with genuine charm and insights into relationships, makeup, shopping, academic life, acne battles, and college antics, consistently went viral. She extended her influence onto YouTube, Instagram, and most recently a podcast called “Hot Mess” on Alex Cooper’s The Unwell Network. Although she encountered controversy in August when old posts using a racial slur surfaced, screenshots of which spread widely online, Earle has since apologized for her past actions. Despite this incident, she continues to be sought after by brands due to her relatability and unique ability to market products to her audience, a phenomenon known as “the Alix Earle effect.” She is now represented by UTA and remains a popular figure in the industry.
As a game creator, the best part is the freedom to journey. Ever since I yearned for a career that would take me to diverse cultures across the globe, I’ve cherished every moment of it, even when my bags seem more like home than my actual closet. After all, this is the life I dreamt of living.
Amelia Dimoldenberg
@ameliadimz
As a devoted admirer, I’d like to rephrase that in a more personal and engaging manner:
Bretman Rock
@bretmanrock
Initially known for their work as a beauty influencer, this nonbinary individual has since emerged as a prominent figure, particularly resonating with many as a first-generation Asian American. They have demonstrated that the realms of beauty and self-expression transcend boundaries related to gender or labels. On social media platforms, they are celebrated for their earthy, humorous, and relatable content, much of which is now centered around their home state of Hawaii. At 26 years old, Rock has also provided a more intimate glimpse into their personal life through two seasons of their MTV series, “Following: Bretman Rock,” as well as the YouTube Originals limited series, “30 Days With: Bretman Rock.
My regular media consumption is primarily focused on podcasts these days. It’s not just for work purposes, but also for satisfying my preference for extended, immersive content.
Brittany Broski
@brittany_broski
Over the course of five years, Broski transformed a single viral video into a sprawling social media empire that spans multiple platforms, offering content without boundaries. From her humorous YouTube videos and medieval celebrity talk show, “Royal Court,” to her popular podcast, “Broski Report,” and memorable collaborations with drag queen Trixie Mattel, the 27-year-old has forged a unique bond with millions through her down-to-earth persona. She’s also become a central figure in various cultural events, such as hosting the Barbie pink carpet, and an unparalleled opportunity to create content at the Paris Olympics.
I’d be thrilled to manage someone’s social media accounts for a day, especially if it’s TikTok. In just 15 minutes, I could potentially get Trixie Mattel permanently removed from the online world.
Camila Coelho
@camilacoelho
Prior to becoming a prominent digital influencer who attended the Met Gala (with Diane Von Furstenberg in 2019), Coelho worked as a makeup artist for Dior at her local Macy’s in Brazil. After competing in Miss Brasil USA and immigrating to Boston at the age of 16, she started her YouTube channel to stay connected with loved ones back home. At 36 years old, she now has over 12.45 million followers across Instagram, YouTube, and TikTok. In addition, her Elaluz beauty brand and fashion line with Revolve, which reportedly generated more than $10 million in 2021, further highlight her success.
What I most long for from my past life is the freedom to unwind without work concerns. Nowadays, it feels like my mind is constantly on duty with my current role.
Claudia Oshry
@girlwithnojob
Initially known as @girlwithnojob, 30-year-old Oshry now juggles multiple roles: Beyond her 3 million Instagram followers, she co-hosts the popular comedy podcast “The Toast” with her sister Jackie Oshry; manages the podcast network Toast News Network in partnership with Dear Media; and performs stand-up comedy, boasting two specials. Additionally, she was a New York Times best-seller for her 2022 memoir titled “Girl With No Job: The Crazy Beautiful Life of an Instagram Thirst Monster.” This summer, the Oshry sisters extended “The Toast” by taking their show on tour with the live residency “Girly Swirlies Night Out!”, with some performances selling out in just an hour.
“The most mind-blowing location I’ve ever recorded content at? That would be standing on a vibrant red carpet, right beside Gypsy Rose Blanchard, just a few short days following her release from prison.”>
Craziest place I’ve looked at social media “On a yacht in Mexico with Leonardo DiCaprio.”
Drew Afualo
@drewafualo
At 29 years old, Afualo has earned recognition for her adept handling of misogynistic users on TikTok. Since making a splash on this social media platform, she has started podcasts (“The Comment Section” and “Two Idiot Girls”), penned the best-selling book “Loud: Accept Nothing Less Than the Life You Deserve” (published by The New York Times), and established herself as one of TikTok’s most prominent creators. Together with her sister Deison, who forms half of “Two Idiot Girls,” they embarked on a nationwide tour this summer, bringing joy to their followers.
Craziest place I’ve filmed content “On my toilet!”
Craziest place I’ve looked at social media “Also on my toilet!”
Heidi Wong
@itsheidiwong
Enthusiastically devoted to horror movies, Wong amassed a fanbase on TikTok by recounting chilling film tales, posting movie critiques, and producing unique eerie content. Her work has been commissioned by Netflix, Sony, 20th Century, Paramount, Universal, and AMC, aside from her published poetry career. At 26 years old, Wong savors experiences like walking the red carpet for Scream VI, and although she now resides in New York City, away from her family, she expresses, “A victory for me is a triumph for my family back home – and for the Asian community.
One of the most extraordinary locations I’ve produced content from was a quarantine hotel room for 21 straight days without stepping outside, due to the COVID-19 pandemic. It was the mentally taxing yet highly productive stretch of 21 days I’ve ever experienced. Interestingly, I didn’t share this with my followers at the time, but I managed to post numerous movie reviews during that period.
Jack Schlossberg
@jackuno
31-year-old Schlossberg, who is the grandson of John F. Kennedy and Jackie Onassis, is a lawyer by profession. Recently, he has been sharing humorous videos on social media platforms where he lip-synchs or recites poems by Lord Byron from memory while skateboarding. This unexpected popularity led to him appearing on late-night talk shows and taking up the role of covering the 2024 election for Vogue magazine. He jokes about his unconventional online persona, saying “I’m a walking, talking rookie mistake.
My regular media intake includes a substantial amount of cable news, complemented by the Financial Times and Vogue magazine for a sweet finish. Later on, I browse through various feeds to wrap it up.
If Tiktok is banned, I’ll … “Argue that it’s unconstitutional, because … I’m a lawyer ;)”
Kareem Rahma
@kareem
38-year-old Rahma, having honed his skills in a range of media jobs, such as Vice and The New York Times, branched out to create comedy and interview-based content autonomously. He has made a significant impact with Subway Takes, an Instagram talk show featuring guests spanning from well-known celebrities (Olivia Wilde, Tim Walz) to his personal friends, who share quick, witty insights. Another popular project is Keep the Meter Running, a documentary-style TikTok series focusing on local cab drivers. In September alone, he attracted 50 million views monthly, and he’s now developing a TV adaptation of Subway Takes under Ramy Youssef’s Cairo Cowboy banner and Ultraboom (renowned for Anthony Bourdain: Parts Unknown and more).
One aspect of my previous life that I fondly recall is having extended lunches, even while on duty, and sometimes returning slightly tipsy. Yet, I was assured that it didn’t affect my performance as the work itself was perceived as unimportant.
“One major advantage of being a creator is having control over my creative works and developing meaningful content that holds value.”
Ms. Tatiana
@mstatianaclark
The extraordinary Afrobeats remix of the SpongeBob SquarePants theme song by Ms. Tatiana was so awe-inspiring that Nickelodeon asked her to join an album commemorating the cartoon’s 25th anniversary. Her captivating, gospel-infused adaptation of Drake’s “Rich Baby Daddy” became addictive to the point that he played it every night during his latest tour. It’s undeniable: Ms. Tatiana possesses the unique talent everyone is clamoring for. She has worked as a vocal arranger on Brandy’s Christmas album, released a duet with versatile artist Leslie Odom Jr., and boasts celebrities such as Viola Davis, Taraji P. Henson, Jennifer Hudson, and Meghan Trainor among her followers. Even these stars have reached out to her privately with words of praise and motivation.
One of the most unconventional locations where I’ve created content is “a bustling alley in my hometown, Gulfport, Mississippi. This area, despite being downtown, is particularly vibrant due to its graffiti-covered walls. As a young girl, I would often be intrigued by the lights at night and my mother would take me for a glimpse during Christmas season.
“If TikTok is banned, I’ll continue to share my singing talent, whether it’s in a small café or a grand arena. Regardless of the platform, the world will hear my voice because it’s a gift from God and I won’t let it go to waste!”
Rhett and Link
@goodmythicalmorning
Rhett McLaughlin and Link Neal, popularly known as Rhett and Link, have transformed content creation into an empire through their online-centric entertainment company, Mythical Entertainment. This dynamic duo, aged 46, have been hosting the daily YouTube show “Good Mythical Morning” for quite some time now, and recently debuted a YouTube exclusive TV series called “Wonderhole”. In this series, these childhood friends explore various topics ranging from docu-comedy to sketch comedy.
One way to rephrase that sentence could be: “The most significant error we made with our platform was in 2006, when we believed our website eliminated the necessity for a YouTube channel.
Tefi Pessoa
@hellotefi
33-year-old content creator Person has amassed almost 2 million followers on TikTok due to her relatable humor, which she describes as akin to being an “aunt” on the platform. Her popularity skyrocketed from her initial character as “the worst receptionist FiDi has ever seen.” This fame catapulted her into various television roles such as reporting during New York and Paris Fashion Weeks, producing voting-related videos with President Obama and Oprah Winfrey, and creating content within the Democratic National Convention.
The biggest perk of creator life “Telling your girlfriends tonight’s wine and oysters are on me.”
The social media account I’d enjoy managing for one day is that particular individual’s” could be paraphrased as “I’d love to take over the social media management of that person for a day“.
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2024-10-10 16:28