As a seasoned gamer of streetwear culture, with years spent poring over sneaker blogs and forums, I’ve seen my fair share of collaborations and reinterpretations of classic silhouettes. Yet, the Hartcopy x adidas BW Army collaboration has managed to pique my interest like no other.
News: Following several months of excitement, Hartcopy has disclosed that their adidas BW Army shoes are now up for grabs via online purchases in Europe and the UK. Although a worldwide release date remains unknown at this time, the post on their Instagram account hinted that “the BW Army will be accessible at various retailers globally within the next week.” Earlier this year in mid-February, a limited quantity of these sneakers were launched by Hartcopy, but there has been little information regarding future stock until now.
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New Information: After generating positive buzz, Hartcopy co-founders Timothy Suen and Sam Le Roy have given us a more detailed glimpse into their forthcoming BW Army sneaker model, which is a collaboration with adidas. They also disclosed some unique insights about the upcoming release.
As I chatted with TopMob, Le Roy shared an intriguing tale about our collaboration. It felt like destiny, all starting from a serendipitous encounter with a contact named Hugo in London a few years back. This chance meeting sparked a chain of subsequent meetings that ultimately propelled our idea into the hands of the perfect teams for acceleration.
Regarding the design, Le Roy mentioned that they aimed to preserve the traditional style of the German Army Trainer (GAT), maintaining its distinctive gummy sole and two-tone upper. They made minor adjustments by eliminating the usual suede T-toe and replacing it with nubuck on the panel. Initially, they discussed using exotic materials such as wools, but the final product turned out to be a luxurious Nubuck that Le Roy adores. Additionally, they added an asymmetrical Hartcopy branding on both left and right foot sections for a unique touch.
Le Roy emphasized that the shoe aligns perfectly with Hartcopy’s core values and serves as a tangible representation of its goal to offer background information on footwear items, whether they are fresh or vintage. He revealed that the GAT design is steeped in a history that is frequently underestimated. While discussions about replicas abound, this partnership with Adidas highlights the authentic, original GAT instead.
Moving forward, he mentioned that Hartcopy aspires to assume the position of a cultural catalog, not just showcasing but also enriching and fostering the culture via product releases, events, and various other means.
Regarding the upcoming Hartcopy x adidas BW Army release, Le Roy hasn’t disclosed specifics about pricing or release strategies, but he hinted that the shoes are scheduled to launch in March and will be given away for free to fortunate individuals worldwide.
Among the limited silhouettes that have withstood the test of trend, the GAT (German Army Trainer) stands apart due to the numerous variations different brands have developed based on it. While Maison Margiela’s Replica Sneaker is the most renowned version in fashion communities – leading to numerous imitations – adidas has also paid tribute to its German roots with the BW Army. Typically issued regionally, the BW Army hasn’t been as widely distributed as other retro classics like the Samba; however, it appears set for a fresh wave of attention thanks to Hartcopy.
This week on Instagram, the creators behind Hartcopy (co-founders Timothy Suen and Sam Le Roy) shared their unique spin on Adidas’ BW Army sneaker. The classic white leather upper remains, but the toe overlay switches from suede to leather, with a subtle gray tone appearing both there and at the heel. A red wavy line is embroidered on the midfoot of the right shoe’s lateral side, symbolizing Hartcopy’s logo seen on the sockliner. The left shoe mirrors this design next to its toe overlay on the lateral side. True to GAT style, the sneaker rests on a gum sole, which bears Adidas Originals branding near the heel.
As I type this, neither Hartcopy nor Adidas have revealed any specifics about their collaboration on the BW Army project. Keep an eye out for future developments, such as a comprehensive account of the story and its particulars, which are expected to be shared by both Hartcopy’s online store and Adidas in the upcoming months.
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2024-11-24 18:26