The Viral ‘Demure’ TikTok Video Spawns Host of ‘Mindful’ Makeup and Merch

The Viral ‘Demure’ TikTok Video Spawns Host of ‘Mindful’ Makeup and Merch

As a dedicated follower of Jools Lebron (@joolieannie), I find myself utterly captivated by her unique perspective on workplace etiquette and the art of being demure. Just 10 days ago, I stumbled upon her viral TikTok video, and it’s safe to say my life has been forever changed since then.


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10 days ago, content creator Jools Lebron (@joolieannie) shared a TikTok video titled “How to act professionally and respectfully at work,” and it has captured everyone’s attention. If you haven’t started using the word “professional” frequently yet, just give it some time, and you’ll find yourself fully engrossed in it.

In a widely-shared video that has garnered over 19 million views, Lebron comments, “Notice how I approach my makeup for work – understated and thoughtful… Many of you ladies show up for an interview looking like Marge Simpson and then transform into Patty and Selma – not understated.” Essentially, the video encourages viewers to classify various aspects of their life as either “understated” or “not understated”.

As someone who grew up in the digital age and has witnessed the rapid evolution of social media platforms, I must say that the internet today is incredibly swift. Take TikTok for instance, a platform that has taken the world by storm with its catchy tunes, viral challenges, and, most notably, iconic phrases and buzzwords. It’s fascinating to observe how quickly these phrases have permeated our daily conversations and even found their way onto merchandise.

As a seasoned fashion enthusiast who has spent years navigating the world of makeup, clothing, accessories, and homeware, I have come to appreciate the timeless elegance of demure style. Over the years, I have discovered that less is often more when it comes to making a lasting impression. In my opinion, nothing beats the effortless sophistication of the “no-makeup makeup” look paired with modest yet stylish clothing and accessories.

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2024-08-16 02:24