The Weeknd and Nespresso Brew Up a Creative Collaboration

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Summary

  • The Weeknd teams with Nespresso for Samra Origins
  • Launch includes a new Togetherness Blend and accessories
  • Available now in the U.S. and Canada

In partnership with The Weeknd’s custom coffee brand, Samra Origins, Nespresso is unveiling a fresh collection, emphasizing culture, ingenuity, and daily practices. The line is named after his mother, mirroring The Weeknd’s Ethiopian background and familial coffee traditions. This partnership initiates with the Nespresso x Samra Origins Togetherness Blend, a strong, dark roast intended to unite individuals through their mutual passion for coffee.

Now in both the United States and Canada, this special collection is accessible. It encompasses the limited-time Togetherness Blend, a travel mug, and a tumbler, all designed with inspiration drawn from The Weeknd’s offstage routines and artistic journey. This collaboration transcends mere products, as Nespresso takes on the role of the main sponsor for The Weeknd’s global tour, providing fans with unparalleled experiences.

According to The Weeknd, coffee is a significant part of our family traditions – it’s all about getting together, exchanging thoughts, and contemplating life. In a similar vein, Nespresso CEO Philipp Navratil stated that, just as music combines various genres, our coffee unites people. As the collaboration progresses, they plan to release more products this year.

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2025-06-01 08:26