As a seasoned gamer and tech enthusiast with a soft spot for music videos, I must say that the recent collaboration between The Weeknd, Apple, and Anton Tammi is nothing short of revolutionary. Having dabbled in both filmmaking and mobile gaming, I can attest to the fact that smartphones like the iPhone 16 Pro are quickly erasing the line between professional equipment and accessible technology.
After Apple unveiled its latest iPhone16 series, artist The Weeknd has revealed a new single as part of his upcoming album “Hurry Up Tomorrow”. This album’s lead track is named “Dancing in the Flames“, and along with this announcement, The Weeknd releases a music video. Remarkably, this video was shot exclusively on the iPhone 16 Pro, directed by Anton Tammi and Erik Henrikkson, who served as the director of photography.
The music video’s behind-the-scenes clip was debuted during Apple’s It’s Glowtime event showing director Anton Tammi shoot the music video in 4K 120fps in Dolby Vision on the new iPhone. Henrikkson can be heard explaining, “Using iPhone 16 Pro is starting to erase the line between what’s considered a ‘professional camera’ and what’s not. And I think this is really really going to help young filmmakers coming up.” He added, “I was very impressed with how iPhone 16 was able to pick up the strong highlights, the deep blacks, because we were shooting with very bright HDMI backlights hitting the rain and that was something I was worried about. ‘How will the iPhone pick these lights up, how will the contrast be managed, how will this look on the Weeknd’s face?’ And when I saw the results, I was blown away to be honest.”
Following The Weeknd’s announcement that the upcoming single and video are part of the concluding chapter of his “After Hours” and “Dawn FM” trilogy, you can now watch these videos above and below.
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2024-09-10 10:55