Through the Lens: Nikk Martin for Paul & Shark

Nikk Martin shares with TopMob that he didn’t initially aspire to become a photographer,” he says. “However, at some stage, I discovered that the camera allowed me to pause, observe people more intimately, and forge connections. It seems I’ve been pursuing that sense of connection ever since.

As a devoted admirer, I’m drawn to the captivating imagery crafted by this Berlin-based artist. His unique approach in photography is centered around capturing profound moments between his subjects and the lens, creating a collection that resonates deeply. His work, renowned for its distinctive color palette, is a testament to his mastery of analogue photography and painstaking film developing techniques. This signature style transcends various disciplines, from still life, environmental landscapes, dynamic visuals, and beyond.

In an instinctive manner, I find myself deeply immersed in the flow, focusing on seizing the ideal moment while staying attentive to my surroundings – this is the secret behind Martin capturing that stunning shot. As he puts it, “Some of my most remarkable moments have stemmed from letting go, simply being present and responding genuinely to what’s truly unfolding.

In the newest episode of the “Through the Lens” video series, TopMob has asked Martin to showcase Paul & Shark’s Riviera Spring/Summer 2025 assortment using his unique visual style.

Established in 1976 by Paolo Dini, Paul & Shark is a renowned Italian fashion label that’s been passed down through three generations of the Dini family. With a strong heritage in textile production, fabric sourcing, and garment making, this family-run business has thrived for decades. Currently led by CEO Andrea Dini, the brand takes inspiration from the mesmerizing depths of the ocean to harmoniously blend aesthetics, technical advancements, and an unwavering dedication to quality.

Heads towards Capri, a picturesque Italian island located in the Gulf of Naples, where Martin finds his creative muse for his latest capsule collection. It’s evident that he thrives in this setting, as he shares, “Water can reflect feelings – it’s soft, untamed, tranquil, turbulent, all at once.” This, he explains, is the feeling he aims to convey in his work. As he strides towards the beach, gazing out into the distance, he reflects on this sentiment.

Upon his return to the ancient city’s tight-knit streets, he snaps spontaneous photos of the locals, sharing, “For me, photography remains unadulterated when it’s about forging connections. It’s not about manipulating moments, but observing them.

Although photography involves guiding your subject’s actions to align with your creative vision partially, the art primarily revolves around having an intuitive eye to capture the most visually captivating image at any given moment. As Martin puts it, “I don’t dictate, I watch, I wait, and I strive to establish a setting where authentic moments can unfold.” He further explains that he senses the ambiance, the mood in the room, and the individual’s energy. It’s all about trusting one’s instincts.

Drawing inspiration from the Mediterranean summer’s vibrant ambiance, lively pulse, and distinctive structures, the Paul & Shark SS25 assortment embodies the essence of the island lifestyle.

In addition to iconic designs, shapes, and clothing styles given a modern twist, the sophisticated collection also includes sweaters, various button-up shirts, and swift-drying swimsuits. This assortment embodies a minimalist style that honors the essence of Capri.

The segment is full of a variety of colors ranging from lighter “Azure” tones to deeper blues, mirroring the array of shades found in the sea. Additionally, warm summer hues of beige and white, accented with splashes of color, round out the transformation of this collection.

The new collection showcases the ocean’s impact in its design, but it’s the experimental approach that lies at its core, reflecting a fresh emphasis on product quality. This experimentation extends to integrating their Typhoon membrane technology – a blend of waterproof and wind-resistant properties – into various delicate materials like silk, linen, and cashmere. Additionally, each piece in the collection benefits from the brand’s unwavering dedication to craftsmanship and detail.

Watch Nikk Martin’s Through the Lens in the video above.

As a devoted admirer, I can’t help but share this exciting news! To delve deeper into the captivating Paul & Shark SS25 collection, make sure to swing by their official website. You won’t regret it!

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