Troye Sivan Stirs Things Up at Smirnoff as New “Chief Vibes Officer”

As a gamer with years of experience navigating the vibrant world of music and pop culture, I can’t help but be thrilled about Troye Sivan‘s new role as Smirnoff’s “Chief Vibes Officer.” This isn’t just a promotional stunt; it’s a symphony of shared values between an artist I admire and a brand that knows how to throw a party.

Straight from the get-go of his “Sweat” tour across North America, it’s me, GRAMMY-nominated singer Troye Sivan, who’s thrilled to announce my next adventure: stepping into the role as Smirnoff’s first-ever “Chief Vibes Officer.

Sivan, who has spent much of the year performing alongside the lively Charli XCX, finds a perfect fit in his multi-year partnership, though it’s not a traditional role but rather a promotional one. He’ll use his carefree personality to promote the vodka brand’s broader “We Do We” campaign, which encourages people to get out and forge social connections.

Expressing his excitement about igniting the movement, Sivan mentions he intends to inspire followers with a call to “amplify energy” by fostering unity and embracing our unique selves. In a similar vein, Stephanie Jacoby, Senior Vice President of Vodkas, remarks that from their initial conversation with Troye, they sensed this collaboration would be extraordinary – they both appreciate joy, bonding experiences, and maintaining a light-hearted approach.

Beyond urging fans to get excited, Sivan collaborated with Smirnoff during his recent tour across Australia and New Zealand. As an official partner, Smirnoff organized a string of private events following the Sydney and Melbourne concerts, further emphasizing the “We Do We” sentiment in Sivan’s home country.

Don’t forget to watch the announcement video in the gallery up top, where Troye Sivan is unveiled as the “Chief Vibes Officer” in a fun and casual press conference-style setting.

Monitor Smirnoff’s Instagram regularly to ensure you don’t miss any updates about the brand or its collaboration with Troye Sivan, as well as the newest developments.

DISCLAIMER: We discourage irresponsible and/or underage drinking. Drink responsibly and legally.

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