As a seasoned consumer of news and media from various sources, I am thrilled to see the U.K.’s leading media firms joining forces with ProRata.ai. Having spent countless hours poring over articles, editorials, and multimedia content from Sky News, The Guardian, Financial Times, Daily Mail, and many others, it’s heartening to know that the creators behind these valuable pieces are finally getting the recognition and compensation they deserve in our AI-driven world.
British media organizations Sky News, the Guardian Media Group, Financial Times, and dmg media (which publishes the Daily Mail) have formed a strategic alliance with ProRata.ai, a Los Angeles-based tech company specializing in “ethical AI.” This firm’s technology is intended to fairly reimburse creators and publishers when their work is utilized by artificial intelligence systems that generate new content.
This year, ProRata has entered into comparable agreements with The Atlantic, Fortune, Time, Universal Music Group (UMG), and the prominent German publisher Axel Springer, along with numerous authors.
According to the CEO, Bill Gross, our AI technology is unique because it rewards and compensates creators, all while delivering precise search outcomes to users. He emphasizes that copying and mining content without permission isn’t a viable long-term strategy.
This technology developed by the company is intended for integration with AI platforms such as ChatGTP or Sora. By doing so, it enables these platforms to recognize and pay for the use of copyrighted material prior to its application, thereby ensuring rights holders are duly compensated. The company further claims that this technology can help minimize the impact of unattributed, questionable content on AI results, thereby enhancing their reliability.
David Rhodes, Executive Chairman of Sky News, stated that people worldwide rely on Sky News for comprehensive, first-hand news. ProRata’s solution aids in enhancing this top-notch, unbiased journalism across artificial intelligence platforms and media outlets. By working with our partners, we are safeguarding our company’s substantial investment in honest and precise news reporting – not just for today but also for the long term future,” is one way of paraphrasing the original statement.
Anna Bateson, CEO of the Guardian Media Group, stated: “The top-notch, reliable journalism The Guardian is known for globally should receive proper acknowledgement and compensation when AI platforms utilize it. ProRata shares and upholds these essential principles, and we’re excited to collaborate with them.
One of several companies, including ProRata, recognizes a profitable business prospect in developing tech solutions aimed at addressing the scrape-and-steal approach prevalent among most generative AI systems. These systems utilize copyrighted material without compensating the original creators. In response, UMG has entered into agreements with AI music company Klay Vision and sound wellness group Endel to construct ethical and commercial AI models that fairly remunerate artists for their work. Notably, stock images titan Getty Images recently struck a deal with AI powerhouse Nvidia to establish AI text-to-image and text-to-video services. The generative model powering these services will be trained using Getty’s vast collection of copyright-protected stock images.
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2024-11-20 13:54