As a movie buff with over three decades of cinema-watching under my belt, I must say that the viral marketing for We Live in Time has certainly piqued my interest. The infamous horse meme from the poster is an unexpected twist and, to be honest, it’s not something you typically associate with a film dealing with heavy subject matter. It feels like a strange juxtaposition, much like a clown at a funeral – albeit a rather charming one in this case.
Recently, the movie “We Live in Time” has been trending on social media platforms, and it’s not just due to Florence Pugh and Andrew Garfield starring in the upcoming romance drama. The film’s marketing campaign, which hints at a deeply emotional and tragic love story, gained significant attention during the summer when an advertising blunder depicted a rather unattractive carnival horse. This mistake has since turned into a viral meme, and as a result, A24 is capitalizing on this unexpected twist of events. Soon enough, you’ll have the opportunity to buy a unique t-shirt showcasing the now-famous We Live in Time carnival horse.
Andrew Garfield, the actor portraying Tobias in the movie alongside Florence Pugh, recently appeared on The Late Show with Stephen Colbert to talk about the peculiar horse depicted on the viral poster of their film “We Live in Time.” He shared his initial reaction to the poster and even presented a special gift for the host – an A24-branded t-shirt adorned with the unusual horse’s head from the movie poster. The Late Show host seemed delighted by this unusual marketing strategy, although the film tackles heavy themes. In a tweet, A24 confirmed that similar merchandise will be available for purchase soon. Take a look at it below:
Initially, Garfield wasn’t shy about expressing his thoughts on the “We Live in Time” poster before it became public. Although he later accepted the meme as part of the film’s history, he initially felt that the “crazy horse” was a bit overpowering in the now-notorious image.
Looking at this picture, it occurs to me that this might be an unusually striking horse that only I seem to notice. It’s almost as if we were the focus of its advertising poster. But perhaps I’m just too perceptive. I doubt anyone else will pick up on it.
We Live in Time Handles Serious Subject Matter
The “We Live in Time” movie poster meme might be generating more buzz for the upcoming film, but it seems incongruous for a movie tackling profound themes. The plot revolves around Almut (played by Florence Pugh) and Tobias (Andrew Garfield), who develop a relationship after meeting by chance, have a child together, and then face a devastating blow when Almut’s late-stage ovarian cancer is revealed. With powerful performances from both leads, “We Live in Time” promises to be an emotionally charged film, with Pugh even going as far as shaving her head for the role instead of using a bald cap.
It’s intriguing to observe how an apparently irrelevant meme managed to eclipse a profound narrative on love and life, despite Garfield’s earlier statement that “the movie wouldn’t have gained attention without that horse.
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2024-10-03 21:31