Webtoon Taps Priya Girishankar as Head of Marketing for Company’s Global English Platform (Exclusive)

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Webtoon Entertainment, a pioneering media firm in the popularization of online comics, has appointed Priya Girishanker to oversee their international marketing efforts on their English-language platform.

The executive will work from our worldwide base, which is located in Los Angeles, and will report directly to Yongsoo Kim, who holds the positions of Chief Strategy Officer and Head of Global Webtoon. Her responsibilities include spearheading marketing strategies and initiatives aimed at boosting the platform’s imminent growth period.

Webtoon is currently a hit with younger generations like Gen Z and Gen Alpha, thanks to series such as “Lore Olympus,” “Heartstopper,” and “Tower of God.” These titles have amassed billions of views and brought fans closer to the story’s creators. The company has partnered with publishers like DC and IDW to bring their comics onto the platform, while streaming services like Netflix, Amazon Prime Video, Crunchyroll, and others have adapted Webtoon’s works for screen. With over 160 million active users, Webtoon boasts a substantial audience.

Girishankar is an experienced marketing executive with a strong background in direct-to-consumer strategies and consumer relations marketing, having worked for more than two decades at prominent media and entertainment companies. At The Walt Disney Company, she played a crucial role for almost 20 years, creating and expanding the Disney Rewards program, which boosted brand loyalty and audience interaction across various business sectors. As Senior Vice President of Enterprise CRM and General Manager of Consumer Financial Services, Girishankar led efforts that resulted in substantial growth, generating hundreds of millions annually in operating income, and expanding the program to cater to over five million of Disney’s most dedicated guests.

Lately, I’ve been spearheading the roles of Executive Vice President for Subscription Growth, Advertising Operations, and Customer Service at the Los Angeles Times. My focus has been on developing strategies that boost subscription growth, ensuring profitability and revenue expansion.

Kim announced that Priya has joined Webtoon. Her talent for establishing strong connections between brands and consumers, combined with her strategic mindset and deep love for storytelling, makes her an excellent fit. As we expand our business and bridge fans with their favorite tales, Priya’s guidance will be instrumental in determining the direction of Webtoon’s future development.

Girishankar, who has degrees in Economics (University of Pennsylvania) and Business Administration (UCLA’s Anderson School of Management), is part of CHIEF, a nationwide group advocating for and empowering women in executive roles, as well as serving on the board of Girls in Tech LA.

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2025-05-07 22:24