Legendary Bollywood actor Aamir Khan is said to be contemplating a groundbreaking move by releasing his upcoming movie “Sitaare Zameen Par” through a Pay-Per-View (PPV) system on YouTube, rather than following traditional digital release methods. This unconventional step could happen around eight weeks after the film’s theatrical debut on June 20, 2025. If this plan materializes, the movie would bypass regular streaming platforms and enable viewers to watch it at their convenience for a one-time fee, without requiring a subscription.
Under the direction of R.S. Prasanna, Sitaare Zameen Par is often referred to as a thematic follow-up to Aamir Khan’s critically-acclaimed 2007 film Taare Zameen Par, exploring topics related to mental health and inclusivity.
The decision to possibly distribute the movie through YouTube’s Pay-Per-View platform underscores Khan’s persistent commitment to narrative-driven activism and his ambition to bring thought-provoking films to a wider public.
As reported by The Hollywood Reporter India, Aamir Khan is contemplating a unique approach to tackle the decrease in cinema attendance. Following the conclusion of Sitaare Zameen Par’s theatrical run, the movie will likely be accessible for pay-per-view viewing on YouTube approximately two months later.
The report shows that Khan prefers not to immediately put his films on streaming services after they’ve been shown in theaters, as he thinks it lessens the appeal for people to see movies in the cinema. This strategy could explain why there isn’t a streaming platform logo on the poster for Sitaare Zameen Par.
Initially, as a lifestyle enthusiast, I had intended to catch Laal Singh Chaddha (2022) six months post its theatrical premiere, which was in August 2022. But here’s an interesting twist: Instead of making its Netflix debut around January 2023, as initially planned, this film surprised us all by streaming a mere eight weeks after its big-screen run.
The analysis within the report also pointed out multiple elements shaping the decision, among them being the perception that movies without spectacles tend to work better on Over-The-Top (OTT) services rather than in movie theaters, a notion that has caused many viewers to skip these films during their cinema run.
Instead of having access to films through a subscription, a pay-per-view model creates an atmosphere similar to going to the cinema, where audiences must pay for each film they wish to watch. This method, which emphasizes consumer choice, is considered advantageous because it allows content creators more control over their work.
Would you be willing to pay for Sitaare Zameen Par on YouTube after its theatrical release?
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2025-05-08 13:37