Tequila Don Julio took over Mercer Labs for the first time, using art and technology to depict the brand’s illustrious past. This event marked a new era of sensory-focused experiences at Mercer Labs, transporting guests to Mexico’s sights and sounds, giving them a chance to delve into the heritage of the renowned tequila producer.
Tequila Don Julio embodies Mexico’s warm environment, abundant resources, and vibrant character. The brand originated with Reposado, and every one of its variations – including Tequila Don Julio 70 Añejo Cristalino and Tequila Don Julio 1942 – carry the scents of oak and roasted agave, both carefully grown in the Jaliscan highlands. With wall-to-wall light shows, immersive 4D experiences, and custom cocktail stations, visitors are taken on a captivating trip through the life of this spirit.
People who visited “Por Amor: An Immersive Tasting Experience” from June 12-15 were not only treated to a tasting event, but also given a tour of Don Julio González’s history. This journey took them through the establishment of his brand and distillery in La Primavera many decades ago, and its rise to become a globally respected symbol of luxury tequila.
If you missed the chance to immerse yourself in the tale of Tequila Don Julio at Mercer Labs, don’t worry! You can still catch a glimpse of the exciting events that transpired by taking a look up above.
As a tequila enthusiast, I can vouch for the quality of Don Julio Tequila, boasting an alcohol volume of 40%. This fine spirit is proudly imported by Diageo Americas, based in the bustling city of New York, NY. Remember, it’s all about savoring and enjoying responsibly. Please, don’t share a taste with anyone under the legal drinking age of 21.
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2025-06-21 05:25