As a follower of business success stories, I must say that CAKES is an inspiring example of determination and innovation. From their humble beginnings with just $10,000 to their current thriving status, Taylor Capuano and Casey Sarai have proven that all it takes is a good idea, the courage to take a leap, and a dash of ingenuity to make it big.
As autumn arrives, individuals who wish to maintain their discretion in public or professional environments are typically on the hunt for something specific – nipple covers. In certain circumstances and venues, extra underwire layers in your attire might not be allowed. These enterprising minds had a vision and ambition to eliminate awkward moments forever, and they recognized they needed a shark to assist them in realizing their dreams.
Taylor Capuano and Casey Sarai, identical twins, pointed out that nipple pads built into swimwear and sports bras often disintegrate after repeated use and washing in machines. The available alternatives lacked both comfort and aesthetic appeal. In 2022, they invented CAKES, a product designed to provide comfort, blend seamlessly with the skin, resist water degradation, and adhere effectively. They found success by promoting their invention on TikTok, where it quickly gained popularity. Through customer feedback, Sarai and Capuano discovered that people from various walks of life – not just swimmers or athletes – were using their products to feel more at ease in their bodies.
As a gamer, I’ve always had a sweet spot for my business, CAKES. It started small but grew stronger day by day, catching the eye of big-name publications like Vogue, Glamour, Women’s Wear Daily, and Vanity Fair. The success we tasted before our TV debut allowed us to broaden our cup size variety. With anticipation buzzing and our company in a healthy state, it was clear that expansion was the next step. But would “Shark Tank” take a bite of our offerings or toss them back? Here’s how CAKES has been navigating its journey since stepping into the Shark Tank.
What happened to CAKES on Shark Tank?
In Episode 9 of Season 15, airing in December 2023, Casey Sarai and Taylor Capuano make an appearance on “Shark Tank”. They seek an investment of $300,000 for a 5% stake in their company to climb the corporate ladder and expand into new markets. With a $10,000 investment already, their company is valued at a staggering $6 million. In 2022, they achieved $1 million in sales solely through TikTok advertisements and word of mouth, and they anticipate ending 2023 with $5 million.
Sharks are greatly admiring Capuano and Sarai’s business skills, but not all are ready to invest right away. Mark Cuban, lacking knowledge in this field, decides to step out. Robert Herjavec also hesitates. Lori Greiner neither accepts nor departs. First to join the deal is Emma Grede, offering $300,000 for 12.5% of the company. Sarai and Capuano seem uncertain, giving Kevin O’Leary a chance to speak. He proposes what they ask but also demands a dollar royalty per unit until he recoups a million dollars. Sarai and Capuano counter with 8%, which Grede refuses. Grede then offers them 10% equity, and they accept it.
CAKES after Shark Tank
Following their appearance on Shark Tank, CAKES Body launched a sale with a 20% discount on regular prices. However, according to an interview with Taylor Capuano by Shark Tank Recap shortly after the episode was aired, the company didn’t rely on the Shark Tank effect to boost their overall prospects. Capuano mentioned that Emma Grede had honored her commitment. The initial $5 million projection was surpassed as they managed to secure $10 million for 2023.
Working alongside Emma Grede has felt almost unbelievable. She’s an extraordinary business figure, a true icon of our era, but in person, she’s remarkably humble and compassionate – one of the most authentic individuals we’ve come across. Capuano shared this with Shark Tank Recap.
2024 was a game-changing year for me as a gamer, with my brand CAKES making significant strides. Not only did we continue to dominate the gaming market, but we also ventured into the clothing industry. In March 2024, I proudly introduced the No BS Support collection, an undersupport line featuring essentials like tank tops, long-sleeved T-shirts, and tuck tanks. The response was overwhelming, with some items selling out so quickly that we had to restock!
Is CAKES still in business?
Currently, CAKES remains operational and continues to prosper. There are numerous advertisements for it on platforms like TikTok and Instagram. The physical store continues to offer triangle-shaped patches in three colors priced at $30 per set, along with circular patches of the same hues selling for the same price. If you’re interested, you can buy a combination of both types for $60. CAKES still offers clothing as well, including bralettes that range from extra small to 3x and are available in rose or black at $42 each. Additionally, tank tops come in both colors for $58 per piece, while long-sleeved shirts cost $78 each. These prices include taxes and shipping fees. You can purchase all these items directly from the company’s official store or through its TikTok shop.
As we speak, all the social media platforms of the company are consistently updated. Notably, CAKES has become quite prominent on TikTok, with an impressive 5 million likes, and a strong following of 164,000 subscribers on Instagram. Although Facebook shows only 17,000 likes and 20,000 followers for the company, this account is not updated frequently. In summary, CAKES is a successful business that seems poised to expand its reach even further as we move into 2024.
What’s next for CAKES?
Due to its outstanding sales and recognition, it seems that CAKES is planning to broaden its product line and venture into the clothing industry, all while incorporating products that cater to its consumers’ preferences. In August 2024, they introduced a new shade – ivory white – to their bralette collection, giving shoppers an additional color choice. It can be expected that the color assortment will grow further and the store will continue to expand its top selection over time.
In current times, CAKES appears to be flourishing significantly in the market, an achievement noteworthy given its humble beginnings. Initially started with just $10,000 and an innovative concept, Taylor Capuano and Casey Sarai transformed their idea into a successful business that even garnered attention on national television. To reap substantial profits, all you need is a well-thought-out business strategy, the courage to endure potential embarrassment, and a touch of creativity.
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2024-08-17 07:00