At the 41st Mipcom, the worldwide television market event held in Cannes from October 13-16, YouTube will be prominently featured, marking a significant recognition by the international television industry.
This year, the Google-owned company, YouTube, will have a significant presence across the TV market: Pedro Pina, Vice President of YouTube for Europe, the Middle East, and Africa, is scheduled to deliver a keynote speech at Mipcom; there will be a designated hospitality area branded as YouTube Space within the Cannes Palais; additionally, the company will organize numerous professional workshops and events at both Mipcom and Mip Junior market (which takes place on October 11-12).
As we proudly mark the 20-year milestone of our journey, I, with great excitement, announce our new partnership with Mipcom Cannes. This collaboration signifies a strategic step forward for us, amplifying our global TV collaborations and underscoring YouTube’s commitment to empowering media companies in this era of changing content consumption patterns.
At Mipcom, YouTube has made its grand entrance, dominating the traditional television landscape. As per the latest Nielsen statistics, YouTube accounted for a substantial 12.8% of all TV viewings in the United States in June, surpassing Netflix’s 8.3%. Interestingly, this is the first time that over-the-air broadcast networks have claimed less than 20% of total viewing, accounting for only 18.5%.
Approximately half of all advertising dollars spent on content this year are projected to be directed towards creator-focused platforms such as YouTube, TikTok, and Instagram, according to forecasts from WPP Media, a leading player in the media buying industry.
Pina stated that partnering with Mipcom was a “smart decision to strengthen our global television partnerships and showcase YouTube’s commitment to assisting media firms during the ongoing changes in content viewing habits.
Mipcom is expanding its scope to encompass YouTube’s “creator economy,” aiming to become a central platform where online videos and traditional television intersect. This year’s event will introduce the first international edition of BrandStorytelling, a global adaptation of the annual brand-funded programming summit held at Sundance, which takes place from October 13-14. Additionally, Mipcom is renaming its producers hub as the Mip Creative Hub, focusing on co-production, co-financing, and creative collaborations.
Lucy Smith, director of Mipcom Cannes, stated that their event is right at the heart of the industry. As the largest global market for television and streaming content, Mipcom Cannes offers a unique opportunity each October in Cannes to connect content creators, digital studios, platforms, and brands with prominent figures in television and streaming entertainment from all around the world.
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2025-07-17 13:24