Murder, Mystery & Makeup podcast star Bailey Sarian has signed with Underscore Talent.
The management team plans to utilize Sarian’s burgeoning popularity on YouTube and social media platforms to boost her high-end content ventures. This strategy involves setting up a podcast network for her and broadening her line of branded products.
Or, more concisely:
The management aims to capitalize on Sarian’s expanding YouTube and social media influence to expand her premium content businesses, specifically by creating a podcast network and increasing her product lines.
Sarian, serving as a podcast host, makeup artist, and digital content producer, boasts a massive following of more than 7.5 million people on her YouTube channel. Additionally, she has an impressive 3 million fans on both Instagram and TikTok.
Her unique mix of true crime and beauty topics can be seen in her hit podcast, Murder, Mystery & Makeup, as well as other audio and video series like Dark History, which delves into the hidden darkness of history. She has garnered two Streamy Awards and a 2024 Signal Award for outstanding hosting, with her podcast episodes racking up millions of views on YouTube.
Dan Weinstein, co-CEO of Underscore Talent, expressed his enthusiasm by saying, ‘Bailey’s exceptional storytelling abilities and heartfelt bond with her audience have set her apart in the digital world. We are thrilled to help her broaden her influence and pursue fresh ventures that will enhance her creative prowess even more.’
Underscore Talent, a division of TheSoul Publishing, oversees prominent content creators on YouTube, TikTok, Instagram, Twitch, Snapchat, gaming platforms, and podcasts. In her own words, Sarian expressed excitement about collaborating with Underscore Talent as she seeks innovative methods to share tales and engage with her followers.
At Underscore Talent, she will be managed by partner Abe Santos, the head of their podcasting division, Moorea Mongelli, and co-founder Weinstein. Simultaneously, Sarian remains represented by WME and Ground Control.
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2025-01-21 19:25