As a huge basketball fan and avid follower of fashion, I can’t help but get excited about 3.PARADIS latest collaboration with Mitchell & Ness and the NBA. The Paris Olympic games are just around the corner, and this collection is a perfect nod to the rich history and legacy of basketball.
As the Paris Olympic basketball games approach, 3.PARADIS reflects on the rich history of the sport to inspire its newest collaboration. The Quebec-based brand is joining forces with two significant players in basketball’s realm – Mitchell & Ness, a well-known outfitter, and the NBA itself – to create an exclusive collection that embodies the essence of the game.
The three of them pose a formidable duo both on and off the court, and we’ve recruited rapper Fabolous to lead our marketing effort.
“Three.PARADIS’ creative director and founder, Emeric Tchatchoua, expressed our shared ideal in his speech.” or “Emeric Tchatchoua, the founder and creative head of Three.PARADIS, articulated our collective vision during his speech.”
Based on my own experiences, I strongly believe that this collection holds a unique power to motivate individuals like none other. It pushes us to break our limits, make a mark in the world, and leave an indelible legacy. For me, it’s more than just a simple gathering of items; it’s a vibrant tribute to the spirit of sportsmanship and the incredible unity that sports brings about on a global scale. The energy and camaraderie it embodies are truly inspiring!
At the front of the capsule, you’ll find two varsity jackets. One of them shines brightly in silver, while the other is fully covered in black. Each jacket proudly displays patches from all three creators of the capsule. Additionally, a basketball jersey and a ball in pastel blue add to the collection.
Take a closer look at the complete collaboration between 3.PARADIS, Mitchell & Ness, and the NBA showcased above. You can purchase your preferred item from July 30 onwards at the 3.PARADIS online store.
People in Paris have the opportunity to visit the interactive pop-up shop of the capsule from July 30th to August 4th and purchase the collection there.
23 Rue Charlot, 75003, Paris
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2024-07-25 19:26