As a gamer with a deep appreciation for history and a passion for social justice, I find Adidas’ decision to choose Bella Hadid as the face of their 1972 Olympics retro sneaker campaign incredibly disappointing and insensitive. The Munich Olympics hold a significant place in history due to the tragic events that transpired there – the murder of 12 Israeli coaches and athletes by Palestinian terrorists. This was a pivotal moment in history, and it’s disheartening to see a major brand like Adidas seemingly disregard the emotional weight this period holds for many people.
The American Jewish Committee, an organization supportive of Israel, has criticized Adidas for selecting Bella Hadid as the representative for their advertising campaign promoting the 1972 Summer Olympics retro sneaker.
During the same period, an advertising campaign was launched that coincided with the 52-year anniversary of the Munich Olympics. Tragically, this event marked the massacre of 12 Israeli coaches and athletes by Palestinian terrorists. Known as Black September, a terrorist group entered the Olympic Village, took Israelis hostage, and eventually resulted in their deaths. The shocking news spread rapidly during the Munich Games.
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As a passionate fan and supporter of fairness and historical accuracy, I’m deeply disturbed by Adidas’ recent decision. Back in 1972 at the Olympic Games in Munich, an unfortunate and tragic event unfolded: twelve innocent Israelis were brutally murdered and taken hostage by the Palestinian terrorist group Black September. Choosing a vocal anti-Israel model to recall these dark Olympics is not only careless but also potentially inflammatory. Adidas needs to rectify this grave mistake promptly, for the sake of respecting history and avoiding any unintended negative implications.
Steven Spielberg’s 2005 film “Munich” retells the true story behind the tragic massacre of Israeli athletes during the 1972 Olympic Games.
On July 15, the “Originals” SL 72 running shoe campaign was introduced, with footballer Jules Koundé, rapper and singer A$AP Nast, musician Melissa Bon, and model Sabrina Lan serving as its prominent faces.
Adidas could not be reached for direct comment by The Hollywood Reporter.
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2024-07-18 23:55