As a dedicated gamer and movie enthusiast, I’ve seen my fair share of box office flops and streaming hits over the years. It’s always disheartening when a highly anticipated film like “IF” fails to make an impact at the box office, especially when it boasts an impressive cast and an original concept. But as someone who believes in the power of second chances, I’m thrilled to see that streaming platforms are giving films like “IF” a new lease on life.
When John Krasinski’s movie “IF” premiered in cinemas this year, there were high expectations for it to make a significant impact at the box office. However, unfortunately, its earnings of $186 million fell short of the estimated $275 million required to cover production costs. Not every film can be successful at the box office, but with the rise of streaming platforms, underperforming movies like “IF,” starring Ryan Reynolds as Cal, have a second chance to thrive.
According to ReelGood’s report, which monitors the viewership of movies and TV shows across various platforms, “IF” has emerged as the most-watched release during the week of July 11, 2024. Debuting on Paramount+ on July 9, the film faced tough rivals in the form of “The Bear” Season 3, HBO’s “House of the Dragon” Season 2, and Prime Video’s “The Boys” Season 4. Despite these challenges, “IF” rose to the top, overtaking its previous ninth place ranking from the week prior. With this achievement, Ryan Reynolds’ film has become a streaming sensation. Here is the complete Top 10 list.
IF Should Have Been a Box Office Smash
In this film, Reynolds and Krasinski weren’t the only big names gracing the screen. An impressive ensemble including Steve Carell, Phoebe Waller-Bridge, Awkwafina, George Clooney, Emily Blunt, Bradley Cooper, and Matt Damon brought to life some unusual, animated characters. Such a talented roster of actors surely contributed to the movie’s massive success, drawing comparisons to the financial triumph of “The Super Mario Bros. Movie” in 2023.
The key point is that “IF” is an innovative concept instead of a well-known franchise or blockbuster like “Mario Bros.” or “Despicable Me 4,” which have been successful in theaters, raking in $465 million and $1.3 billion respectively within short periods. Even “Inside Out 2,” which was recently released, is currently the top-grossing film of the year.
Unfortunately, the film “IF” didn’t connect with critics despite positive reception from viewers, who gave it an 88% approval rating on Rotten Tomatoes. However, this acclaim wasn’t enough to attract a large audience, even with its star-studded cast. This situation highlights the common cry for original and engaging stories in Hollywood, but when it comes to putting money behind these concepts, many people seem hesitant or uninterested.
I’m thrilled about streaming services these days! Shows like “IF” and Jason Statham’s “The Beekeeper,” as well as “Your Honor” with Bryan Cranston, get the recognition they deserve thanks to these platforms. It gives me hope that Hollywood will keep producing innovative content instead of just relying on sequels, reboots, or remakes.
IF
is now streaming on Paramount+ and you can check out the trailer below.
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2024-07-20 01:34