As a long-time observer of the political landscape in Hollywood and beyond, I can confidently say that Todd Hawkins has been a game-changer in rallying young professionals to support their chosen candidates. His knack for organizing high-profile events with A-list celebrities and influential figures has proven to be an effective strategy for mobilizing support among the younger demographic.
As a fervent supporter reminiscing about the past, I recall when Kamala Harris was vying for the position of California attorney general in 2010. A gathering of ambitious professionals organized a fundraiser at an L.A nightclub called h.wood, which no longer exists. The event attracted hundreds, each paying $45 at the door. Todd Hawkins, organizer from Hawkins Mikita, a social impact group that bridges Hollywood with political and charitable causes, recalls the atmosphere: “The nightclub was so bustling that she had to climb onto a table just to be heard above the crowd.”
Since 2006, Hawkins has been a key figure in multiple youth-oriented political groups. This began with Gen44, an organization established for fundraising, charging $44 per entry to attend social events like nightclub nights and basketball games. The goal was to back Barack Obama as the 44th president. Taking inspiration from prominent Hollywood figures such as Jeffrey Katzenberg and Haim Saban who bundled funds, Hawkins structured Gen44 around high-profile events that attracted celebrities popular among the younger demographic. Notable stars like Jared Leto, Olivia Wilde, Kerry Washington, Darren Aronofsky, and John Legend have either attended, organized, or performed at these events.
In the bustling city of Los Angeles, where wealthy donors and fundraisers contribute millions upon millions to their preferred candidates, it’s tempting to exaggerate the trendiness while downplaying the political influence of organizations such as Gen44. However, this assumption would be incorrect. Although groups like Gen44 have amassed over $10 million through small contributions, the true value lies in the connection that candidates establish with this hard-to-reach demographic and the enthusiasm it generates. As Hawkins puts it, “The buzz surrounding Kamala Harris is palpable in today’s viral videos, TikTok memes, and even performances by artists like Megan Thee Stallion at Atlanta rallies. Phrases she uses, such as ‘Falling out of a coconut tree,’ are being reworked into music. I haven’t seen this level of energy since 2012 with Obama.” Hawkins adds that Harris understands the significance, power, and vitality of young voters in campaigns, and it shows in her youthful exuberance, dancing, and overall appeal.
As a passionate gamer and supporter of Kamala Harris’ presidential campaign, I’m excited to announce that I’ll be leading the charge for grassroots fundraising events. Unlike previous gatherings that were primarily for the young, this time, everyone is invited! Just ten days after President Biden endorsed Harris as his successor, we’re hosting “A Dance Party for Kamala” at The Abbey, a legendary West Hollywood nightclub on Thursday, Aug. 1 at 8:00 p.m. My business partner Justin Mikita and The Abbey owner Tristan Schukraft are joining me to make this an unforgettable night.
As a devoted supporter, I’m eagerly anticipating more community-driven fundraising activities from our grassroots arm. Hawkins hinted at organizing distinctive events like “Artists for Kamala” and “Chefs for Kamala,” which sounds promising! Although we’re encouraged by the substantial donations pouring in from groups such as Black women and “White dudes” for Harris, totaling an impressive $81 million within a few days, we’re mindful of the enormous task ahead. It takes a staggering $1 billion to run a presidential campaign, and Trump managed to raise $400 million just 48 hours after an assassination attempt. Given the increased gravity of the situation, Hawkins emphasizes a sense of caution, confidence, excitement, and the desire to offer everyone a meaningful way to participate and contribute.
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2024-08-01 02:54