As a seasoned gamer and Netflix enthusiast with a penchant for fashion, I must say this Google-Netflix partnership is nothing short of game-changing! I mean, who wouldn’t want to channel their inner Emily Cooper from the fabulous world of Emily In Paris? The fact that I can now scan my screen using Google Lens and shop Emily’s looks with just a click is beyond exciting. It’s like I’ve been transported straight into the heart of Parisian fashion, without leaving the comfort of my couch!
Fancy dressing up like Emily Cooper from the Netflix show “Emily in Paris”? Thanks to a partnership between Netflix and Google, it might just be possible!
As an avid fan, I’m thrilled to share that I’ll be seeing Google take the lead in the sponsorship of “Emily In Paris” starting with the recently premiered season four and even extending to earlier seasons. This marks the first time any Netflix library seasons have had a title sponsor, making it an exciting milestone!
Furthermore, every Netflix subscriber, regardless of whether they’re on a subscription with ads or not, will have the ability to utilize Google Lens to scan the outfits worn by Emily in the series, and they’ll be guided to comparable clothing items that are available for purchase.
For individuals subscribed to our ad package, the collaboration entails granting them title sponsorship, pausing ads prompting users to utilize Google Lens for screen scanning, and brief 15-second advertisements. During these commercials, Lily Collins will reenact her role as Emily, demonstrating how Google Lens can aid in fashion shopping.
As a Google enthusiast, I attended an exciting pop-up event in LA that coincided with the season four premiere. At this event, we had the opportunity to scan outfits and find similar items, making it easier for us fashion fanatics! Additionally, there were interactive quizzes where winners got a chance to jet off to Paris – talk about living the dream!
Netflix’s collaboration with Google signifies a substantial leap into the realm of shoppable content, a step they initiated when they launched their ad tier two years back. Prior to this, Netflix has engaged in tailored co-marketing campaigns, such as partnerships with Domino’s for Stranger Things, Geico and Leo, and Old Spice and The Witcher. Additionally, Netflix has had sponsors for new seasons of shows. However, the Google partnership takes this a step further by extending the sponsored content to library titles.
“Stephanie Horton, Google’s senior director of global consumer marketing & commerce, expressed her excitement about teaming up with Netflix and ‘Emily in Paris’. This collaboration aims to deliver the fun of shopping right to your viewing screen. Using Google Lens, you can easily convert your TV screen into a personal catwalk! Just capture an image on your phone, and voila! You’ll gain access to a wide range of fashion from around the globe, all in one place, offering endless style ideas and inspiration.”
“Magno Herran, VP of Marketing Partnerships, stated that this collaboration between Netflix’s popular series ‘Emily in Paris’ and Google Shop has been a blast to execute. He explained that by connecting with the show’s enthusiasts and using interactive methods, it provides our members an enjoyable and imaginative interaction, while demonstrating to our partners the diverse ways we can create distinctive opportunities together.”
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2024-08-15 23:55