As a long-time cinephile who has seen my fair share of movie trailers and their subsequent releases, I must say I’m not entirely surprised by this fiasco involving the trailer for Megalopolis. It seems that the art of filmmaking is as much about drama behind the scenes as it is on the silver screen!
Lionsgate is actively removing the trailer for Megalopolis, as it emerged that some of the review quotes featured were falsified by critics.
As a gamer, I’d say: “I, from Lionsgate, am swiftly pulling back the trailer for Megalopolis. To the critics and Mr. Francis Ford Coppola of American Zoetrope, I extend my deepest apologies for the unforgivable oversight in our quality control process. We made a mistake, and we’re truly sorry.”
The promotional video debuted on Monday, offering supposed excerpts from reviews for Francis Ford Coppola’s renowned works like The Godfather, The Godfather Part II and Apocalypse Now. His upcoming film, Megalopolis, has stirred debates and controversies since its inception. These fictitious quotes appear to underscore that Coppola’s work has faced skepticism, even for movies regarded as timeless classics.
However, Vulture noted that the negative comments showcased in the trailer are not present in the genuine reviews from the past.
In a twist, it was revealed that some well-known film reviews were actually fabricated. For instance, Andrew Sarris’ review in The Village Voice supposedly deemed The Godfather as “a sloppy and self-indulgent movie,” while Pauline Kael’s review in The New Yorker allegedly labeled it as “less impactful due to its artistic flair.” Similar claims were made about Vincent Canby’s review of Apocalypse Now in The New York Times, where he was said to have called the 1979 film “devoid of substance at its core,” and Roger Ebert who supposedly accused Bram Stoker’s Dracula of being “overly focused on style rather than substance.” However, these reviews were later found to be false.
2024 saw Megalopolis as one of the most anticipated films of the year for me, as a gamer and movie enthusiast. Francis Ford Coppola had been working on this $120 million epic for decades before its grand premiere at Cannes. The audience gave it a lengthy standing ovation, but the critics’ reactions were mixed. Lionsgate eventually took up distribution, although it seems that either Coppola or his investors will shoulder the marketing costs.
The original trailer can be found on third-party YouTube channels, yet it has been removed from Lionsgate’s own page.
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2024-08-22 01:24