As a seasoned gamer and fashion enthusiast with a penchant for unique, thought-provoking designs, I find myself captivated by the fresh debut of MYSTEPHENM, a South Korean clothing label that seamlessly blends mystery and phenomena into its ethos.
A fresh South Korean fashion brand called MYSTEPHENM has recently been introduced. This brand aims to delve into the world’s mysteries and phenomena through their clothing and designs. The name of the label is a fusion of “mysterious” and “phenomenon,” reflecting its values, ideas, and design pathway.
“At one point, I found myself feeling like the routine of my day-to-day existence was draining my happiness,” says Je Ho, founder and creative director of MYSTEPHENM, as he shares with TopMob. “To recapture that sense of joy, I began searching for it in the simple and significant aspects of my daily life, aiming to find freedom.” These experiences during his personal quest for mystery served not only as an inspiration for his artistic endeavors but also as a driving force behind his mission to guide others in rediscovering happiness in their everyday lives.
In Volume 1, the brand reveals a compact line called a capsule collection, which includes long-sleeved tops and trousers. This collection is themed around the idea of a journey, symbolizing the balance between nature and human-made elements. The collection’s story, filled with mystery and introspection, is reinforced through a playful marketing campaign that delves deeper into the “journey” of the collection itself. Initially, this capsule release caters to women’s clothing, but the brand has announced plans for a unisex collection in its upcoming seasonal releases.
The prices for MYSTEPHENM’s VOL.1 capsule collection range from $114 to $196 USD. You can start shopping this collection on the brand’s official website as of today, 6 p.m. Korean Standard Time.
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2024-09-02 11:26