Mercedes-Benz and Roger Federer Unveil Latest Neon Legacy Give Back Project

Mercedes-Benz and Roger Federer Unveil Latest Neon Legacy Give Back Project

As a passionate fan who has witnessed Roger Federer’s extraordinary career unfold, I must say that this latest Neon Legacy project by Mercedes-Benz is nothing short of inspiring! Growing up, watching Federer grace the tennis court was like witnessing magic in motion – his agility, precision, and sportsmanship were unparalleled.


Mercedes-Benz, in partnership with tennis icon Roger Federer, have revealed their latest venture under the Neon Legacy banner in Berlin. This venture is an extension of their commitment to make a positive impact through social programs. The Neon Legacy initiative, introduced last year, aims primarily at encouraging youth sports. The most recent phase of this project involves refurbishing a sports facility for the Schlupfwinkel youth club in Berlin.

The updated facility, officially opened by tennis legend Roger Federer and Bettina Fetzer, Vice President of Communications and Marketing at Mercedes-Benz, now boasts a freshly built tennis court adorned with lively floral patterns by artist Rommy Gonzalez from Berlin. This artistic touch brings a unique touch to the project. Federer emphasized the significance of this endeavor, reminiscing about how practicing against a tennis wall significantly impacted his own career trajectory. He expressed his eagerness to pass on this experience to future generations.

Neon Legacy, a collaboration between Federer and Mercedes-Benz, is dedicated to fostering upcoming tennis players and expanding opportunities for the sport. This initiative continues after the 2023 renovation of a graffiti tennis court on a London street. Fetzer shows enthusiasm about the beneficial effects of these endeavors, emphasizing their importance in encouraging youth sports and developing more communal areas for public gatherings.

Moreover, this reveal occurs close to the 2024 Laver Cup in Berlin, with Mercedes-Benz maintaining its worldwide sponsorship. As demonstrated in the gallery above, they will supply electric G-Class vehicles for use as team cars.

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2024-09-21 08:55