As a long-time Formula One enthusiast with a keen eye for fashion trends, I was absolutely thrilled by the groundbreaking collaboration between Visa Cash App RB (VCARB) and HUGO at this year’s Singapore Grand Prix. Having followed the sport since the iconic “united colors” livery of Benetton in the 1990s, it’s truly exciting to witness such a bold fusion of high performance and style on the track after over three decades!
At this year’s Singapore Grand Prix, Visa Cash App RB (VCARB) and fashion brand HUGO unveiled a unique livery for Formula One that hasn’t been seen in over three decades. This custom denim design, reflecting HUGO’s renowned style, is the first of its kind since the iconic “united colors” livery by Benetton in the 1990s.
The partnership extends beyond mere automobiles. Over the weekend, the VCARB garage sported a denim motif, with drivers Daniel Ricciardo and Yuki Tsunoda donning custom racing suits and HUGO attire throughout. Ricciardo was thrilled about venturing into new territories, commenting, “It’s been fascinating to observe fashion brands partner with Formula One teams and drivers, particularly in terms of clothing. However, what we’re doing here is unprecedented – integrating the brand not just off-track but also on it. This move signifies a significant leap forward, demonstrating the vast potential for brands to explore further. I believe this initiative will spark curiosity among fashion houses and lead to more fashion-inspired designs gracing racecars.
In his enthusiasm for the realm of fashion, Tsunoda regards this collaboration as a powerful declaration, expressing, “This partnership truly mirrors our essence and creativity. Here at VCARB, we aim to connect with enthusiasts across various sectors: art, music, and fashion.
In Formula One racing, this partnership signifies a special instance where style and top-notch performance intersect – a fusion that’s gaining traction not only in the luxury fashion world but also in urban street culture as well.
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2024-09-24 10:56