Decoding the Future: Matvii Diadkov’s Blueprint for Blockchain, Web3, NFTs, and Crypto Advertising

As a long-time observer and participant in the ever-evolving world of cryptocurrencies, I can confidently say that my journey has been nothing short of exhilarating. From the early days of Bitcoin to the current explosion of NFTs and DeFi projects, it’s been an incredible ride!


As a seasoned cryptocurrency investor, I’ve had the privilege of following Matvii Diadkov’s journey since 2014 when he founded Bitmedia.io – a trailblazing crypto advertising platform that has been at the forefront of the web3 space. In this interview, we’re diving deep into Diadkov’s insights, experiences, and future visions, focusing on the intricacies of merging blockchain technology with digital advertising, Web3 gaming, and NFT community-building strategies. Furthermore, I’m eager to gather his guidance for those navigating crypto investments, as well as his outlook on the future of blockchain, particularly in digital advertising.

As a passionate investor in the crypto sphere, I can confidently say that Matvii Diadkov is more than just a successful entrepreneur; he’s a forward-thinking visionary whose impact on the digital economy is undeniable. With a Master’s Degree in Computer Science and over a decade of experience in blockchain technologies and crypto investments, Diadkov’s perspectives are gold for anyone eager to grasp the future of technology, advertising, and gaming. Don’t miss this opportunity to learn from one of the industry’s trailblazers about the transformative power of blockchain technology in shaping our digital world.

  • As a passionate crypto investor, I’ve had the pleasure of witnessing Bitmedia.IO’s trailblazing efforts in merging blockchain technology with digital advertising. Intrigued by this unique fusion, I was curious to learn about the hurdles faced during the integration process and the strategies employed to surmount them.

At Bitmedia.IO, one of our primary hurdles was establishing transparency and trust in digital advertising using blockchain technology. To conquer this issue, we devised a decentralized verification system that verifies the authenticity of ad traffic and battles fraud. This system leverages smart contracts to automate and safely record transactions. This platform offers advertisers and publishers a transparent, trustless environment for their banner advertising campaigns, eliminating the need for intermediaries.

  • Regarding your engagement with Web3 gaming initiatives, could you share your thoughts on the future interplay between gaming and blockchain technology over the coming years, and how you imagine Chainers.IO might contribute to this developmental trajectory?

The Play-to-Earn system, where gamers are rewarded with real-world values such as cryptocurrencies or NFTs for their game accomplishments, is forecast to become more common. By using blockchain technology, digital assets can be truly owned through NFTs. This empowers players to own, trade, sell, and even buy in-game items across various games and platforms, thereby establishing a unified, interconnected ecosystem for gaming assets.

The idea behind the metaverse – a unified virtual world formed by blending augmented physical reality with digital existence – is becoming increasingly popular. This space, facilitated by blockchain technology, offers the management of digital assets such as ownership, identity, and transactions. As a result, it provides an environment where users can socialize, play games, work, and engage in commerce.

Blockchain presents innovative methods for funding games, including Initial Game Offerings (IGOs) and tokenization. This enables developers to secure funds straight from their potential player community.

Furthermore, the built-in security and transparency of blockchain technology can effectively prevent fraud and deceit within video games, fostering a more reliable gaming experience for participants. Automated smart contracts can handle transactions and implement regulations, minimizing the necessity for third parties.

At Chainers.IO, we’re spearheading the advancement in this field. Rather than simply developing a game, we’re constructing an intricately connected cosmos of gaming experiences, bound together by blockchain technology. Our vision is to revolutionize player interaction with virtual environments, assets, and one another using blockchain, thereby ushering in the next era of interactive, user-controlled ecosystems. We offer a platform that empowers game developers by integrating blockchain technology and enriches the gaming experience for players through NFTs and tokenization, resulting in more captivating and profitable gaming environments.

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  • As a researcher, I’ve encountered several formidable technical hurdles throughout my projects. One of the biggest challenges has been ensuring data compatibility across various systems due to disparate formats or lack of standardization. To mitigate this issue, I’ve implemented data normalization techniques and worked towards adopting industry-standard data structures.

Working with blockchain technology can be a formidable technical journey due to its complexity. Initially, there were limited resources for guidance, so our progress was often a result of experimentation rather than following established paths. Overcoming these technical obstacles remains ongoing, and those venturing into the world of blockchain must be flexible and ready to tackle challenges, as the technology is evolving rapidly. At Chainers.IO, we’ve adapted by cultivating an environment that encourages continuous education and forward-thinking ideas.

The biggest challenges for Chainers.io were related to Web3 and blockchain, namely:

To select the ideal blockchain for our project, we evaluated several alternatives such as Binance Smart Chain, Polygon, Solana, among others. However, upon reviewing them, it became clear that none of these options could guarantee the required transaction speed. Consequently, we opted to create a sidechain derived from Polygon Edge. Due to limited resources on this path, we embarked on an experimental journey to establish a secure and stable blockchain operation.

To ensure an effortless gaming experience for everyone, regardless of their blockchain background, we aimed to simplify the blockchain interaction interface within our game. To accomplish this, we opted to integrate a secure custodial wallet system on our platform, making it easy for users to participate and play without worrying about the complexities of blockchain security.

  • Based on your interactions with NFTs, could you share some tactics that have proven successful in fostering and sustaining a lively community surrounding an NFT assortment?

In crafting and nurturing our thriving community, we’ve always put players first by adopting a strategy centered around their needs. Transparency is key for us – we aim to be open, communicate regularly with them, and pay close attention to their suggestions. Their insights truly shape the direction of our projects. We address their requirements and concerns promptly, which helps build ownership and trust. Crucially, we steer clear of making hollow promises; instead, we prioritize honesty and integrity. I strongly feel that this method is crucial for cultivating a dedicated and lasting community in the long term.

Engagement and value are key! We’ve successfully created exclusive events, airdrops, and rewards for our NFT holders. Providing educational content and fostering a welcoming community through social platforms have also been very important. It’s about building an ecosystem where participants feel valued and have a stake in the project’s success.”

Image source – Chainers.io

  • Based on my experience with cryptocurrency investments since 2012, I’d like to share a crucial tip for someone new to this field: Always do thorough research and only invest an amount that you can afford to lose. The crypto market is volatile, so it’s essential to stay informed about the latest trends, projects, and regulatory changes.

As an analyst, my approach to venturing into the crypto world begins with a thorough education about the underlying technology and the market trends it’s immersed in. I recognize the significance of diversifying my portfolio to minimize risk, while also bracing myself for the inevitable volatility that characterizes this sector.

  • Your reputation is tied to your commitment towards education in the blockchain sector. Can you share what sparked your interest in assuming this role, and could you explain the criteria you use when selecting topics for your seminars and online sessions?

I became drawn to blockchain technology due to a combination of initial curiosity and foundational knowledge, which led me to join the community during its early stages of discovery. As I accumulated more experience and skills in this area, I came to understand that my primary motivation is the ambition to contribute to the advancement of this field. I am convinced that blockchain technology has the potential to significantly impact the future course of human development.

My drive comes from faith in the ability of blockchain technology to revolutionize various sectors. Through instruction and clarification, my goal is to dispel any misconceptions about blockchain and promote its acceptance.

As a workshop and webinar facilitator, I prioritize subjects that I believe are pivotal in moving our field forward, while also equipping participants with the knowledge to understand and harness the transformative capabilities of these technologies.

  • As a crypto investor, I’m eagerly looking forward to witnessing how blockchain technology is poised to revolutionize the landscape of digital advertising. I believe that its inherent characteristics such as transparency, security, and immutability will lead to more efficient, trustworthy, and targeted ads.

Blockchain technology will persistently improve digital advertising, making it more transparent, streamlined, and equitable. We’re additionally focusing on improving privacy aspects, enabling targeted advertising while maintaining user anonymity. These advancements are set to revolutionize the way advertisers engage with their audience.

Bitmedia.io has introduced a new feature called Wallet Targeting, which allows advertisers to precisely reach blockchain users, significantly boosting the success of their ad campaigns. By merging wallet-targeting technology with sophisticated conversion tracking, Bitmedia.io is revolutionizing the crypto advertising industry. This innovative platform offers exceptional return on investment and provides brands with a unique opportunity to interact with their Web3 audience in an unparalleled manner.

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2024-10-07 15:03