As a seasoned gamer who has seen countless viral sensations rise and fall, I find myself intrigued by this article’s insights into turning fleeting fame into lasting success. The stories of Brittany Broski, Spencewuah (nee Spencer Hunt), and Alexandra French (a.k.a Hawk Tuah girl) demonstrate that the path to longevity is not only about broadening one’s presence but also about embracing authenticity and diversity in content creation.
After reaching sudden popularity, your moment may have run its course.” This is often the case when someone unexpectedly gains attention on social media platforms, only to find it challenging to sustain that momentum and transition into a long-term career. Examples of this include Rebecca Black, who became famous for her 2011 “Friday” song, Alex Christopher LaBeouf (also known as Alex From Target), who gained internet fame in 2014 due to a video of him working at Target, and Bhad Bhabie, who went viral in 2016 with her “Cash me outside” phrase on Dr. Phil’s show.
Experts and influencers who have successfully transitioned virality into longevity suggest a route. Lindsey Gamble, an influencer marketing consultant, advises creators to think about expanding their reach across various platforms, especially those that accommodate longform content. She believes YouTube offers the best monetization for many creators and podcasting as well, since it allows direct interaction with your audience, revealing more of your personality, collaborating with brands, or setting up subscriptions.
Back in 2019, I became an internet sensation after sharing my first try of kombucha on TikTok. Fast forward five years, and I’ve managed to grow a substantial audience on YouTube thanks to my humorous videos, a medieval-themed talk show named “Royal Court,” and a podcast called “The Broski Report.” (I guess I took some inspiration from MrBeast, the most subscribed individual on YouTube, who seems to have a knack for success as per his reportedly complex and somewhat puzzling guide on how to thrive on YouTube.)
Originally, Spencewuah (formerly known as Spencer Hunt) gained popularity in 2020 with his “daily scream” videos. Although he enjoyed making this type of content and it was his most-viewed videos at the time, he didn’t want to be limited to one style. Therefore, he began creating various types of videos and later launched a podcast titled “I’m Literally Screaming with Spencewuah“. This way, people wouldn’t always anticipate a “Daily Scream” from him. From the start, Spencewuah had planned to keep his content fresh and diverse by mixing things up.
Alexandra French, one of the co-founders at Creator Collective Agency and a team member at Spencewuah, has observed creators becoming overly reliant on the platform where they gained success. She advises them to adapt their content for multiple platforms instead, suggesting “work efficiently, not excessively.” This is further emphasized by her statement, “work smarter, not harder.
French advises that creators should strive for a “harmony between maintaining continuity and avoiding monotony to such an extent that your work becomes burdensome by the end of the day, causing you to resent it and feel trapped into doing it solely because it’s your source of income.
A significant factor in longevity is authenticity, which Hawk Tuah girl (Haliey Welch) is embracing as she broadens her brand beyond the viral clip from this year. In order to demonstrate that she’s not just a catchphrase, her representative Jonnie Forster, founder of The Penthouse, mentions they have identified “three main themes” that define her: “humor”, “the American girl next door”, and “value-driven”.
According to Welch, she finds herself more relatable compared to other prominent creators. As she puts it, “I take pride in being unique.” She emphasizes that she doesn’t try to mimic others or flaunt what she has as a means of distinction. Instead, she simply is who she is.
After Forster discovered that Welch enjoys conversing, Welch started her podcast, Talk Tuah, in September. This podcast reached the second spot on Spotify’s Top Comedy Chart and has hosted notable guests like comedian Whitney Cummings and reality star Kaitlyn Bristowe. Furthermore, she established her own animal foundation, Paws Across America.
Forster notes that if we were to launch our own podcast, it would provide an ideal environment for her to hone her abilities further and grow accustomed to the spotlight. This setting, tailored to her, would significantly increase her chances of achieving success.
Building a connection with your audience opens up the possibility that they’ll stay engaged as you and your content adapt over time. As Spencewuah notes, monotony can be dull, but when you’re consistently evolving in front of your followers, they respond with curiosity, thinking, “We’re excited to see what’s next from you, and we’re also witnessing your personal growth.
French emphasizes the significance of discovering what brings you genuine happiness and, in turn, determining what aligns best with your abilities for a fulfilling pursuit.
The path to a thriving social media presence involves both chance and planning, but ultimately, one’s career success as a content creator is determined by personal definition. As Gamble explains, “If you can transform it into a profession where you can cover your expenses, enjoy the lifestyle you prefer, and produce content,” I believe that’s true success.
“This narrative was also published in the October 9th edition of The Hollywood Reporter magazine. To stay updated, consider subscribing.
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2024-10-10 18:56