As a horror enthusiast who has seen more than my fair share of chilling movies, the upcoming release of “Smile 2” is undoubtedly one I can’t wait for, especially given its eerie premise and the unsettling grins that seem to have taken over the silver screen. The viral marketing campaign surrounding the film has only added to the anticipation, with the recent stunt at a baseball game being a perfect example of how they’re ramping up the creep factor.
For horror movie enthusiasts eagerly awaiting terrifying films this Halloween season, the release date for “Smile 2” has been marked with red circles multiple times on their calendars. The sequel’s chilling appeal lies in the maniacal smiles worn by characters when possessed by its malevolent entity. At a MLB playoff game, some actors managed to unsettle baseball fans – until one of them was unexpectedly removed due to the game’s proceedings.
As “Smile 2” nears its theater release this coming weekend, Paramount is carrying forward the viral marketing strategy that made the initial 2022 film a box office sensation. On Tuesday’s playoff game between the Los Angeles Dodgers and New York Mets, two actors were spotted in identical bright yellow shirts, flashing broad grins. Catch a glimpse of it on X (previously known as Twitter):
In the trailer for “Smile 2”, the two performers effectively conveyed an unsettling atmosphere reminiscent of the movie. Suddenly, it seemed like a passing ball came dangerously near, causing one actor to momentarily lose focus from their role. Just as many viewers in the crowd, this male actor appeared to be startled and maybe even a bit frightened by the unexpected proximity, potentially fearing being hit. On the other hand, the female actor on the right maintained her composed demeanor, continuing to radiate the chilling “smile” without showing any hint of discomfort or surprise.
It’s a funny moment for the Smile 2 marketing campaign, which has proved very effective in the past. It was a great pick to give visibility to the movie too, given a reported 8.26 million viewers watched the National League Championship Series’ first game on FOX, making it the most watched opening game since 2009.
A larger number of actors from the “Smile” film were spotted in New York City last week (according to X), and it appears that similar incidents occurred at the MTV Video Music Awards in September. If you encounter unusual grinning faces over the coming weeks, it may be due to this creative marketing team’s activities. It is possible that “Smile” is a real phenomenon, or simply a clever marketing stunt. After all, both possibilities are plausible.
In their review, TopMob’s “Smile 2” rating was a shining 4 out of 5 stars, with Eric Eisenberg describing it as “one of the best genre surprises of the year.” He noted that it represents a significant departure from the first movie, expanding on the storyline introduced in the original film. Critics are also singing the praises of “Smile 2”! This new installment follows the story of a pop star (portrayed by Naomi Scott) who encounters an entity while embarking on a world tour. Catch “Smile 2” in theaters this Friday, October 18th.
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2024-10-17 04:37