As a seasoned gamer with a soft spot for fashion and a deep appreciation for New York City, I must say, David Yurman’s 2024 holiday campaign has me utterly captivated! The city, my second home in the gaming world, serves as the backdrop for this stunning campaign that brings together an eclectic mix of stars.
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2024 finds me, as a devoted admirer, captivated by David Yurman’s holiday campaign like never before. This time around, the campaign boasts an impressive ensemble of friends gracing the house – stars such as model Winnie Harlow, basketball sensation Kyle Kuzma, talented actors Sterling K. Brown and Hero Fiennes Tiffin, captivating model Arizona Muse, and versatile actress Iris Law, all gathered in the heart of New York City, a city that proudly bears the David Yurman jewelry brand.
The campaign showcases David Yurman’s iconic Sculpted Cable, Chevron, Curb Chain, and Madison collections using a sequence of images and four videos. It guides viewers through a series of festive city settings, starting from the brand’s 57th Street flagship store. The journey continues through a hotel where there are gatherings, dancing, camaraderie, and friendship. The narrative revolves around the themes of joy and togetherness.
The essence of our brand’s persona lies in the recurring cable pattern, reminiscent of The Metropolitan Museum of Art in New York City. Our marketing strategy can be seen as a heartfelt ode to the city that gave birth to this distinctive and desirable design language.
Carolyn Dawkins, the Chief Marketing Officer of the brand, shares with THR that “David Yurman was established by a family of artisans in New York City, and throughout the years, the city has been a significant source of inspiration for our designs. This holiday season, we aim to pay tribute to our brand’s roots and celebrate New York City as an iconic holiday destination by showcasing our flagship store and capturing the enchanting moments of happiness that take place in the city during this time. David Yurman’s legacy lies in cherishing life’s extraordinary moments of joy, so we hope our customers can resonate with this message just as deeply as we do.
Take a look at the wide selection of images and items available on davidyurman.com, and consider purchasing some exceptional holiday gifts from the Moments of Joy collection that are showcased below.
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2024-10-28 16:25