BEAMS PLUS Enters US Market with Limited Store in Los Angeles

As a longtime admirer of Japanese streetwear and American traditional style, I couldn’t be more thrilled about the upcoming opening of the BEAMS PLUS Limited Store in Los Angeles! Having grown up with a deep appreciation for both cultures, this news feels like a beautiful fusion of my past and present.


Known Japanese fashion label BEAMS PLUS is set to make its debut in the United States with the opening of the first-ever standalone BEAMS PLUS Limited Store in Los Angeles. This significant move marks a return to the brand’s roots, as it blends its distinctive Japanese interpretation of traditional American style. This announcement also signifies an important chapter in the ongoing artistic conversation between Japanese and American fashion.

620 Imperial Street store will be operational from November 14 until December 24, marking the beginning of broader strategies for the brand’s growth within the North American market. BEAMS PLUS, a 25-year-old label with over 170 stores in Asia, aims to increase its presence in the U.S., planning additional activities in the North American market by 2025.

Over the past several years, BEAMS has carved out a distinctive niche in the men’s fashion industry by providing high-quality basics inspired by classic designs and blended with modern Japanese minimalism. The brand has managed to cultivate a wide following due to its versatile styles and relatively affordable pricing compared to competitors.

For the Fall-Winter 2024 collection, the brand has teamed up with a stellar lineup of Western partners including Palace, Reebok, Engineered Garments, and J.Crew on several collaborative projects.

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2024-11-08 18:56