As a devoted fan of Charli XCX and a follower of her fashion journey, I can’t help but feel absolutely thrilled about her new role as the face of Acne Studios! From her bold and unapologetic style to her fearless exploration of music and culture, Charli has always been a beacon of inspiration for me.
Charli XCX has been creating a stir in the fashion world. It’s been officially announced that Charli XCX will serve as the new ambassador for the iconic Swedish brand, Acne Studios, for their upcoming Spring/Summer 2025 collection. The campaign was captured by American artist Talia Chetrit and offers a peek into the life of this dynamic performer.
During her campaign, Charli XCX showcases various standout items from Acne Studios’ latest SS25 collection, such as coated iridescent denim and painted trompe-l’oeil jeans, complemented by the new season’s accessories like the Multipocket and Bowlina bag. This collaboration highlights Charli’s bold style and unwavering attitude, making her a perfect fit for Acne Studios’ newest brand ambassador. Following the brand’s custom outfits for Charli during her Sweat tour with Troye Sivan, Charli XCX expressed her excitement about becoming the face of Acne Studios: “I’ve been wearing Acne Studios in my personal life for a long time, and this album has seen the brand play an increasingly important role. I wore Acne Studios while writing this record and have been sporting it on stage throughout the tour. Their clothes are stylish, cool, and boost my confidence. It’s a dream come true to collaborate with the Acne Studios team.
Jonny Johansson, the creative director, noted that they are attracted to individuals who aren’t afraid to delve into and test the limits of conventions. Charli, in his view, masterfully blends the realms of the underground and mainstream, fostering unity rather than division, which resonates with him. She creates pop music, yet there’s a definite punk edge to her as well. Her impact is akin to a shift in mood – essentially, she provides room for artists to be more courageous, which he finds exhilarating. What makes Charli particularly appealing is her knack for presenting a fresh perspective and pushing boundaries in an authentic way, a trait that aligns perfectly with the ethos of Acne Studios.
The SS25 ready-to-wear, accessories and bag collection is now available online.
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2024-11-13 13:26