As I delve into the captivating journey of Skateboarding Legend and multi-talented artist, Pharrell Williams, I am utterly amazed by his boundless creativity, versatility, and unwavering commitment to self-expression and wellness. His humble beginnings serve as a testament to the power of resilience and determination, and his success story is a beacon of inspiration for countless individuals around the world.
Following some light-hearted jibes earlier this year, evian has rolled out two exclusive bottles as a result of its collaboration with Pharrell Williams and his skincare brand Humanrace. Debuting in shades of blue and green, one still and the other sparkling, these bottle designs maintain a minimalist aesthetic, featuring only the logos of the partners and the phrase “‘This is the Fountain of Youth,'” which reflects their joint conviction that genuine wellness begins with hydration.
Over the last 15 years, Evian has collaborated with numerous luxury designers on various projects. However, the Evian x Humanrace collaboration with Pharrell Williams is unique because for the first time, Evian has produced two versions of its water in glass bottles. This makes the limited-edition pair even more special as it’s something Evian hasn’t done before.
The collaboration between evian and Humanrace by Pharrell Williams was created from a mutual love for water’s healing properties. This partnership was showcased in a stills campaign, photographed by Laura Jane Coulson, that embraces diversity and wellness. Additionally, there’s a campaign film directed by Henry Scholfield, accompanied by one of Pharrell’s songs, “Joy”.
Pharrell Williams, a versatile creative genius, juggles multiple roles. He’s not only leading the men’s fashion line at Louis Vuitton but also composing new music, partnering with LEGO on toys and films, and managing his own cosmetics brand. It seems that Skateboard P’s skills are limitless, and his creativity has only grown over time. With him turning 51 and being a father of four, one can’t help but wonder: What exactly is in his source of inspiration?
Last week, evian and Pharrell Williams launched their new collaboration at an intimate dinner hosted by Williams in Los Angeles. With a menu curated by chefs Jah Landis and Jessica Koslow, guests included VETEMENTS’ creative director Guram Gvasalia, Aleali May and Alton Mason, Gunna, artist Kohshin Finley, dancer Stephen Galloway, and Dr Elena Jones, Pharrell’s dermatologist of 20 years and the brains behind Humanrace’s cosmetics.
I had the pleasure of being there too, and I managed to chat with Pharrell about his amazing journey, insights from his setbacks, and the exciting collaboration he’s done with evian. Here’s our engaging discussion with Pharrell – don’t forget to check it out! And keep your eyes peeled for the evian x Humanrace by Pharrell Williams “Fountain of Youth” bottles hitting select stores worldwide this month.
When’s the last time you slept-in?!
I just slept on the way here!
What inspired the “Fountain of Youth” concept?
As an enthusiast, I find myself captivated by the origins of the “Fountain of Youth” concept, a notion that harmoniously resonated with both Humanrace and evian. We shared a vision that genuine well-being is rooted in hydration. In a bid to revitalize this timeless idea for contemporary times, we crafted limited-edition bottles, elegantly embossed with “‘This is the Fountain of Youth’“. These bottles are not just objects, but thoughtfully designed conversation starters, serving as gentle reminders of water’s indispensable role in our lives.
Can you tell how the partnership with evian came about and what the journey has looked like?
Our collaboration with evian occurred due to our mutual commitment to the significance of wellness and the essential part water plays in our lives. At Humanrace, we prioritize that genuine wellness originates from hydration, and evian has consistently embodied this ethos through their water. Our objective wasn’t merely to produce a product; rather, we aimed to motivate individuals to adopt self-care enthusiastically.
Are you captivated by the mysteries of space, and has it been discovered that water exists on other celestial bodies? Could it be possible that life, in some shape or form, might exist elsewhere?
[Pauses] Definitely… [Laughs]
What’s the greatest thing you’ve accomplished?
As a gamer, I’d put it this way: The adventure has been the real treasure – the learning, growing, and transforming along the way. From tunes to trends to collaborations such as this one with evian, every step has been an exhilarating ride. Yet, what I’m most proud of is using my influence to motivate others towards healthier lifestyles, creative expression, and optimism. Still, I always feel like there’s more to conquer. I’m a lifelong learner, and the thirst for knowledge remains insatiable.
How important has failure been in your journey?
Experiencing setbacks can serve multiple purposes. They act as a mentor, offering lessons I can’t learn from success alone. Each unplanned outcome encourages me to view situations from new perspectives and fosters personal growth. For me, maintaining wellness is all about achieving equilibrium, and overcoming failure plays a significant role in this process.
Can you tell us about a time you failed and what it taught you?
At the beginning of my professional journey, I poured all my efforts into a particular project, hoping for a strong connection, but it fell short of my expectations. This experience taught me the importance of relinquishing control and truly listening. Since then, every obstacle I’ve encountered has kept my mind open to learning and my focus on fostering deeper relationships with others.
You come from humble beginnings. How do you keep yourself and your loved ones grounded?
Gratitude. Gratitude.
Can you tell us something about you that people might not know?
Nature is my recharge. It clears my mind and keeps me grounded. That’s why I’m excited about this evian collab – water is pure, simple, and essential, like wellness itself.
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2024-11-18 19:26