What is Outset PR: Full Agency Review for Web3 and AI Projects

I must admit, I find myself truly captivated by the remarkable journey and achievements of Outset PR. The agency’s founder, with his impressive background in the crypto realm and knack for forging connections, has certainly carved out an exceptional niche in the industry.

Achieving acknowledgement and trust is difficult in the realms of blockchain, cryptocurrency, and artificial intelligence (AI) – collectively known as Web3. These modern sectors demand a level of knowledge and skill that surpasses conventional public relations. To succeed in Web3 projects, it’s not just about gaining attention but also crafting accurate and compelling narratives to attract the interest of diverse audiences such as the general public, investors, and media, given the rapid and transformative impact these technologies are having on multiple industries.

Today, we delve deeper into Outset PR, a well-known agency that has carved out a niche for itself. Whether you’re a budding startup or an established business looking to broaden your reach, this review offers insights into the unique skills and strategies of Outset PR in handling public relations within the Web3 sector.

What is Outset PR?

Outset PR is a public relations firm focusing on the areas of cryptocurrency, blockchain, Web3, DeFi, and token promotion. Founded by Mike Ermolaev, an experienced PR professional, media commentator, and market analyst for cryptocurrencies, this agency serves a wide variety of clients – from emerging projects seeking greater visibility to large-scale initiatives striving to boost their outcomes. With a tailored approach for each project it takes on, Outset PR has quickly gained notoriety in the crypto sector since its establishment in 2022.

This agency distinguishes itself through its dedication to authenticity and effectiveness. It places great emphasis on comprehending the fundamental reasons behind client requests, guaranteeing that each strategy serves a higher purpose. The Outset PR team fosters genuine relationships and closely tracks every campaign they manage. Additionally, this agency maintains a firm ethical standpoint, preferring to partner with projects that align with its principles and deliver tangible advantages to the cryptocurrency community.

Outset PR’s goal is straightforward: to boost significant endeavors, promote visibility, and encourage expansion for genuinely meritorious individuals or organizations.

Experience

From 2017 onwards, Mike Ermolaev has been honing his Public Relations skills and accumulating valuable experience across different positions. In the year 2019, he assumed the role of PR Head at FutureComes, enhancing his strategic communication abilities. Subsequently, in 2020, he co-founded TOPOS Digital Communications agency, broadening his managerial expertise. Prior to starting Outset PR, Mike held positions as the PR and Marketing Head at ChangeNOW, and as the PR and Content Head at Kikimora Labs. During this tenure, he showcased his leadership skills and created effective promotional campaigns for various cryptocurrency product ecosystems.

Over these years, Mike additionally worked on establishing his own professional image. Notably, his proficiency drew recognition from significant industry magazines, prompting him to contribute market analyses for the Spanish and Brazilian versions of Cointelegraph. His informed viewpoints have since appeared in esteemed media platforms like Forbes, Business Insider, Nasdaq, and Investing.com.

Mike’s impact expanded through his signature series, “Mike Ermolaev’s Crypto Opinion,” on Benzinga.com. In this series, he delved into enlightening discussions with notable figures in the Web3 sphere, including Paolo Ardoino (Tether CTO), Allen Day (Google Web3 executive), and Monica Long (Ripple President). Additionally, he conversed with popular celebrities such as Prince Philip Karageorgevitch of Serbia, rapper French Montana, Guns N’ Roses drummer Matt Sorum, and numerous others.

Inspired by a wealth of enriching experiences and connections to skilled peers, Mike assembled the most brilliant minds he had worked with throughout his career to launch Outset PR. Nowadays, this agency remains committed to recruiting top-tier talent in the Web3 realm, thriving on Mike’s determination to stay at the forefront of industry happenings.

Services

At Outset PR, we provide a wide array of services tailored for both new ventures and established businesses. We understand and address the distinctive hurdles and prospects that come with each scenario.

For new businesses, this agency specializes in key approaches aimed at securing investments, growing customer populations, boosting brand recognition, and solidifying industry-specific influence.

As a researcher, I’d emphasize that for me, Outset PR offers sturdy assistance tailored to help larger enterprises like mine expand into fresh territories. This aid encompasses enhancing public relations efforts, boosting lead generation, maintaining brand identity, and managing any potential reputational crises effectively.

The full suite of services offered by Outset PR includes:

Effective Public Relations: Developing and implementing thorough PR plans that match client goals.
Generating Targeted Web Traffic: Utilizing a distinctive technology, we blend proven strategies from Search Engine Optimization (SEO) and Public Relations (PR), aiming to draw high-quality visitors to your site.
Go-to-Market Support: Assisting in the launch and promotion of products or services in new markets;
Media Coverage: Securing mentions in a variety of media outlets to enhance exposure;
Tier 1 Outlets: Providing media coverage in high-profile publications;
Newsbreak Promotion: Amplifying important announcements and milestones;
Developing a Personal Identity: Crafting and enhancing personal identities using the unique background of the agency’s founder.
Content Creation: Delivering high-quality content that effectively communicates key messages;
Online Reputation Maintenance (ORM): Keeping an eye on and controlling the public image on the internet to guarantee a favorable initial impression and high visibility.

With a wide range of services, Outset PR is well-prepared to assist projects of all scales in reaching their Public Relations, communication, and growth objectives within Web3. The effectiveness of each service is supported by successful case studies, showing that the agency doesn’t just claim its expertise – it provides evidence with tangible results.

Media connections

Outet PR boasts an expansive network of over 2400 media outlets worldwide, ensuring that the tales of their clients resonate not just in whispers but echo loudly across the planet. Their skill in securing notable mentions in influential publications such as Forbes, Business Insider, Cointelegraph, TechCrunch, Wired, Decrypt, and CoinDesk speaks volumes about their extensive media influence.

One of our dearest and highly valued media collaborators who substantially boost Outset PR’s extensive audience reach includes Crypto Daily, Cryptopolitan, CoinFactiva, Coin Gabbar, and BitcoinBázis.

Portfolio and client testimonials

In the past, Outset PR has partnered with an array of notable projects such as Dash, XPANCEO, ChangeNOW, GoMining, Cryptopay, Choise.ai, Step App, BlastUP, and CYBRO; these are merely a handful of examples.

Additionally, Outset PR’s official website showcases endorsements from high-ranking executives of businesses they have collaborated with. These endorsements underscore the agency’s team’s essential traits such as honesty, adaptability, meticulousness, exceptional communication skills, a highly proficient work ethic, and abundant possibilities for PR development.

Transparency

At Outset PR, we prioritize transparency, making sure our prospective clients and collaborators have a thorough grasp of who we are and what we do. On our official website, we showcase the entire team, providing a glimpse into our structure from the founders and executive leaders to editors, operations managers, and media personnel. Each individual is presented, promoting an atmosphere of openness and transparency.

Lately, Outset PR has expanded their dedication to openness by debuting a blog. This space highlights comprehensive case studies that illustrate the agency’s fruitful partnerships with clients, while also providing an exclusive glimpse into the agency’s origin story and its path up to this point.

As a researcher focused on user-friendly experiences, I strive to make sure that crucial information, such as contact details for reaching our agency, are easily accessible on our site. This way, our valued clients can connect with us whenever it’s most convenient for them.

Reputation in the media

Regarding Outset PR’s standing in the media sphere, CoinMarketCap highlights the agency’s proficiency and the enduring relationships its staff have cultivated since 2017.

Outset PR, under the guidance of its innovative founder, is being highly commended as a rapidly growing force in the public relations sector within the crypto industry. Notably, this agency has caught the attention of esteemed media outlets such as CNBC, BeInCrypto, HackerNoon, CoinCarp, ADVFN, and more. This widespread acknowledgement underscores Outset PR’s significant influence and its groundbreaking strategies in the industry.

Ultimately, Outset PR has been featured on numerous ‘best-of’ lists for top ICO promotion agencies, largely due to its innovative technology used for driving traffic. Additionally, the agency has been highlighted by other publications as a superior choice for enhancing AI initiatives and creating strong personal brands within the Web3 space.

As a crypto investor, I’m excited to share that my preferred PR agency, Outset PR, has once again proven its dominance by becoming the exclusive partner for the Crypto.news 2024 Awards. This comes after their successful partnership with the Crypto Daily awards in 2022-2023, where I was proud to serve on the jury board. The agency’s consistent association with renowned industry events is not only boosting its reputation but also reinforcing its significant influence within the crypto sphere.

Conclusion

Outset PR stands out as a remarkable public relations agency, boasting a robust foundation and an extensive network of more than 2,400 media outlets. This wide reach is even more impressive due to the unconventional founder who adds an intriguing twist to the agency’s story, as detailed in their inaugural blog post. In an industry where transparency and openness can sometimes be scarce, Outset PR sets itself apart by openly displaying its dedicated team members.

Beyond this, all services provided by Outset PR are backed up by proven case studies showcased on their website, providing confidence to prospective clients that they’ll receive the necessary assistance. With its impressive track record and significant expansion since 2022, Outset PR is definitely a company to keep an eye on as it advances and leaves its mark in the ever-changing Web3 Public Relations sphere.

Despite the youthfulness of the agency, the proficiency of its diverse team – comprising PR professionals, content experts, and legal officers with extensive experience in Web3 – effectively offsets any potential confusion. For instance, Alice Frei, a legal officer at Outset PR, offered insightful commentary in an analytical piece about Bitcoin ATM risks published by CNBC. Such instances underscore the agency’s high level of professionalism.

2024-12-12 22:27