Ye Drops AI-Generated Music Video for “530”

Unexpectedly, YE unveiled some fresh visuals for his emotional song “530,” taken from the album “VULTURES 2” featuring Ty Dolla $ign.

Without any prior notice, Kanye West shared a new music video on Instagram for the song “530,” which marks the second track from his upcoming album BULLY to utilize AI-generated visuals, following “Bomb.” While he himself is not seen in the video, the release of this clip adds to the excitement for the new album. In the song “530,” Kanye delivers what many consider a powerful and heartfelt collection of lyrics.

The music video for Ye continues to break boundaries, as it lacks any human characters. Instead, it showcases puppets or masked individuals with over-the-top features. The focus of the video is on the daily routines of these puppet-like beings, who seem to be undergoing plastic surgery, engaging in disputes within their community, and more. Although the storyline isn’t linear, the song delves into Ye’s personal views on how his ex-wife Kim Kardashian raises their children and his apprehensions about the future. Check out the video below to see it for yourself.

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A post shared by Ye (@ye)

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2025-01-09 11:56