Matthew McConaughey, Woody Harrelson Reprise ‘True Detective’ Roles in New Ad

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Matthew McConaughey and Woody Harrelson recently reunited for a new advertisement that was both penned and helmed by the mastermind behind “True Detective,” its original series creator, Nic Pizzolatto.

The video (just below) titled ‘True to Texas’ advocates that the Texas legislature should establish fresh incentives to attract film and television productions to be filmed within the state, also known as the Lone Star State.

The spot also includes appearances by Dennis Quaid, Billy Bob Thornton, and Renée Zellweger.

McConaughey, channeling his character Rust Cohle from the first season of HBO’s series, remarks that Hollywood is like a flattened version of Woody, he says. He explains that this entertainment industry feels more like someone’s recollection of an industry rather than the actual one. He’s referring to a brand new center for film and TV production. A renaissance, a rebirth.

Harrelson proposes that a tiny portion of Texas’s budget excess be used to transform the state into a new entertainment hub similar to Hollywood.

Zellweger mentions that if other states provide incentives, then that’s the direction we will continue moving in. He laments that he wishes some of these productions could be brought back to Texas instead.

“Ain’t all that money like corporate welfare for big Hollywood studios?” wonders Harrelson.

McConaughey disagrees, stating that “No, in reality, each dollar invested from this incentive actually returns about four dollars to the state of Texas.

Texas-based celebrities are advocating for increased support from their state legislature to enhance film and television incentives, aiming to match or surpass what other states like Georgia and New Mexico offer. In October, Yellowstone co-creator Taylor Sheridan voiced his sentiment to lawmakers saying, “One of my biggest disappointments was writing Hell or High Water, only to film it in New Mexico. My heartfelt tribute to Texas was filmed elsewhere.

Recently, the Texas Senate proposed a budget allocating approximately $498 million towards rejuvenating the Texas Film Incentive program with the aim of establishing Texas as the global hub for film production. This budget will be divided into two sections: a sum of $48 million earmarked for providing grants to small-scale films and TV advertisements, and potential tax credits totaling up to $450 million. These tax credits will also incorporate residency requirements for workers within the state.

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2025-01-29 22:28