If there was any doubt before, this seals it: YouTube is in the TV business.
As per Neal Mohan, CEO of YouTube, it’s now common to watch YouTube videos on TV screens instead of mobile devices in the United States. This means that a larger number of viewers in the U.S. are tuning into YouTube through their TV sets compared to any other device.
According to what Mohan states in his yearly CEO message, it seems YouTube can be seen as a modern-day equivalent of television.
Mohan notes that the ‘new’ TV doesn’t resemble the ‘old’ one in any way. It offers interactivity with features such as Short videos, podcasts, and live streaming, all alongside traditional content like sports, sitcoms, and talk shows.”
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“Mohan observes that the new television is significantly different from the old one. It includes interactive functions like Short videos, podcasts, and live streaming in addition to popular content such as sports, sitcoms, and talk shows.
YouTube regularly outshines Netflix in Nielsen’s monthly survey as the most-viewed streaming video service, a position it has held for quite some time. Furthermore, television has always been significant to YouTube. In his previous letter, Mohan mentioned that YouTube TV, their virtual multi-channel video programming distributor (vMVPD), surpassed 8 million subscribers, and that the company was pouring resources into this platform’s development.
The company unveiled sweeping changes to its TV app experience last year.
Mohan also underscored three other “big bets for 2025” in his letter.
In a part labeled “YouTube as the Heart of Culture,” he pointed out that approximately 45 million Americans tuned in to watch election-related programming on last year’s election day, and he highlighted the popularity of videos such as Joe Rogan’s conversation with President Trump and the Saturday Night Live skit featuring Kamala Harris on the platform.
Mohan explains that major events such as elections, the Olympics, Coachella, the Super Bowl, and the Cricket World Cup unfold on YouTube. He also mentions that YouTube intends to introduce new tools for podcasters, enhance monetization options for creators, and make it simpler to find podcasts this year.
However, YouTube is not only focusing on AI advancements for content creators, but even with the buzz surrounding AI-generated images and videos (which they’re working on as well), Mohan emphasizes that more straightforward, useful tools are proving beneficial for creators.
Although AI generative models are undeniably impressive, it’s the everyday applications of AI that truly excite content creators. That’s why we’re focusing on developing tools to aid them in their daily creative tasks, such as brainstorming fresh video ideas, titles, or thumbnails. Moreover, we’re leveraging AI to help creators broaden their viewer base. In fact, over 40% of total watch time for videos with dubbed audio comes from viewers choosing to listen in a different language. Last year, we introduced auto-dubbing, allowing creators to easily translate their videos into multiple languages at the touch of a button. By the end of this month, we’ll make auto-dubbing available to all creators within the YouTube Partner Program. We will continue to refine this feature and expand it to more languages throughout the year.
You can read Mohan’s annual letter here.
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2025-02-11 17:25