Comic-Con: Fashion Brand Her Universe Partners With Universal Pictures for ‘Wicked’-Themed Geek Couture Competition (Exclusive)

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As a gaming enthusiast, I’m pumped up to share that I’ve teamed up with Universal Pictures this year for their 11th annual fashion event, happening at the legendary San Diego Comic-Con in July! Let’s gear up and get ready for some stylish fun!

The 2025 Her Universe Fashion Show, sponsored by Universal Studios, will honor the studio’s acclaimed musical movie version of Wicked and showcase the finest examples of ‘trendy’ clothing inspired by geek culture.

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The 2025 Her Universe Fashion Show, organized by Universal Studios, will highlight their successful musical adaptation of Wicked and display top-notch fashion in the realm of popular geek styles.

Established by actress Ashley Eckstein in 2010, Her Universe can be explained as a fashion company and lifestyle brand focused on fan cultures. The objective of this enterprise is to foster a community for fans, particularly women, who can express themselves genuinely and appreciate their passions through the creation of high-quality, stylish merchandise that aligns with various fandoms, ensuring inclusivity across different sizes.

The upcoming event showcases fashion designers nationwide participating in a competition for a prestigious fashion show, where the grand prize is collaborating to create a unique clothing line with Her Universe. In honor of the musical Wicked, the theme is “Breaking Barriers: Fashion That Transcends Tradition.” The audience and a panel of experts will jointly decide the winner.

Eckstein, recognized for lending his voice to Ahsoka Tano across various animated Star Wars series, is set to take on hosting duties at the 2025 fashion event.

Eckstein excitedly announced, “This upcoming show is going to be our most extraordinary yet! It’s a dream come true for us to have Universal as our sponsor for this year’s event. Witnessing the first ‘Wicked’ movie in IMAX left me feeling creatively and emotionally inspired. I can hardly wait to revolutionize fashion on the runway at San Diego Comic-Con!

Of course, “Wicked” was both a commercial and critical triumph. It made its debut on November 22 and garnered an impressive $739 million at the global box office. Additionally, it received ten Oscar nominations, one of which was for best picture. Performances by Cynthia Erivo and Ariana Grande were highlights during the Oscars ceremony, where the film took home awards for costume design and production design. The sequel, “Wicked: For Good,” is set to hit theaters on November 21.

Melissa Rodriguez, Universal Products & Experiences’ VP of Global Franchise Strategy, stated: “The tale of empowerment, sisterhood, and equality found in ‘Wicked’ strongly connects with fans from all walks of life, mirroring the values Her Universe embodies within fandom. This year’s Her Universe Fashion Show promises to surpass expectations, and we eagerly anticipate witnessing the incredible ideas designers will bring forth — there’s no limit to their creativity!

The gathering is scheduled for July 24 at 6 PM sharp in the Seaport Ballroom of the Manchester Grand Hyatt Hotel. From March 28 onwards, you can submit your entries until April 28. For detailed rules and submission instructions, please check heruniverse.com/her-universe-fashion-show.

Additional details will be shared ahead of the event.

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2025-03-19 20:26