Why Viant’s Cash Hoard Is Begging for Bitcoin—And Maybe Some Vodka 🥂

by

What to know:

  • Eric Semler — a man with a scientific mind and a flair for digital gold — gazed thoughtfully upon Viant Technology, suggesting it might do well to sip from the same mysterious bitcoin cocktail his own enterprise relishes.
  • Our dear Viant, a prince of plenty with a coffers swelling to $205 million, still clutches its treasure without a plan, despite merrily pouring forth free cash with the grace of a spring brook.
  • Semler, that cunning oracle, envisions bitcoin not as mere folly but a chess move of strategic brilliance, beseeching Viant to don the garb of the brave treasury adventurer and revive the dulled sparkle in investors’ eyes.

Viant Technology (known in taverns as DSP), purveyor of ads and whispers through the digital ether, stands upon the precipice of untapped fortune. Eric Semler, the gent who commands Semler Scientific’s scientific armada, has declared in tones equal parts wistful and commanding that Viant might find golden fruit in the garden of bitcoin treasury policy.

Into this somber tale wander Zoom Communications and Coursera, those spectral “Zombie Zone” denizens whom Semler has branded as squandering their untold riches without a single daring leap. Neither made the pilgrimage to Bitcoinia despite the beckoning call.

On the stage of X’s endless chatter, Semler sang a ballad to Viant’s slumping stock price—a woeful 44% descent since its 2021 debut, with a February collapse worthy of the worst Moscow winter at 50%. Investors, it seems, wear the wary frowns of the long-suffering.

Yet beneath these tempestuous clouds, Viant’s treasury is thick: $205 million in crisp net cash — a quarter of its kingdom valued at $900 million — and free cash flow in 2024 of $34 million, steady as the Volga’s flow expected until 2028.

But ah, the competition grows fierce! Giants such as Google and Amazon prowl the field, while demand-side platforms flatten like forgotten pancakes. Chris Vanderhook, one of the fraternal founders, dreams aloud of a “New Open Web,” singing praises to crypto, blockchain, and NFTs as the mystical threads that will weave this brave new tapestry.

Read More

2025-04-29 12:27