Casablanca’s First-Ever Store is a Colorful Parisian Boutique

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Summary

  • With a luxurious interior inspired by an eclectic mix of influences, Casablanca has opened its first-ever store at 62 Rue du Faubourg Saint-Honore in Paris.

Casablanca, the chic Parisian clothing brand established in 2018, has debuted its first physical store at 62 Rue du Faubourg Saint-Honoré, joining fashion giants like Comme des Garçons and Hermès. This new boutique is a step into the public eye for Casablanca, symbolizing a fresh wave of luxury labels catering to Generation Z in the legendary fashion city.

As a devoted admirer, I find myself captivated by the 5,000 square foot store that unfolds across three levels, painted in hues of blue, red, and green. This marvelous structure, as reported by WWD, is a reimagined tennis court design inspired by the architectural genius, Carlos Scarpa.

The design of this store mirrors the diverse influences of the label’s North African roots, drawing inspiration from the rich aesthetics of Japan and Greece, and the dynamic sport of tennis. The result is a sleek and sophisticated space that showcases Carrara marble mosaic floors, a forward-thinking illuminated ceiling, velvet finishes, and high-gloss lacquered wood applications, all combining to create an unforgettable experience.

On the ground level, a lush green carpet, stretching up to the walls, creates a cozy atmosphere. Transparent showcases housing products can be found here, giving off an air of sleek modernity reminiscent of the contemporary style depicted in Apple TV’s ‘Severance’. Various arches and wall decorations are scattered around the edges, adding classic Parisian flair and a sense of history to the space.

After launching its first Paris shop, Casablanca plans to unveil its Beverly Hills store in mid-August, as reported by WWD. The fashion label intends to expand further with stores opening in cities such as New York, Miami, London, Milan, and Dubai.

See the gallery above for a closer look at the new space.

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2025-06-09 18:25