Over time, Yash Raj Films has built a robust distribution system, with their offices spread throughout the nation. This gives them significant influence in conflict situations due to their strong connections with exhibitors in almost every region of India. On Independence Day weekend, their highly anticipated action film, War 2 starring Hrithik Roshan, NTR, and Kiara Advani, is set to premiere alongside Lokesh Kangaraj’s Coolie featuring Rajinikanth. Exclusive information obtained by TopMob indicates that YRF has secured an exclusive agreement with IMAX for this release.
Over the Independence Day weekend in India, it’s only “War 2” that will be shown on IMAX screens, as confirmed by reliable trade sources. This decision seems strategic, as YRF has already secured an exclusive nationwide showing of the film on IMAX screens, meaning no other movie will be displayed at these locations during this timeframe. This exclusivity will continue until the release of the next Conjuring film. Moreover, many international IMAX properties catering to the Indian diaspora are prioritizing “War 2” for screenings.
The source also disclosed that YRF has finalized an agreement for approximately two weeks on Imax screens and is in deep discussions with various exhibitors to distribute Ayan Mukerji’s directorial masterpiece, WAR 2, in a way that maximizes global audiences’ access to top-tier cinematic experiences. India boasts around 33 IMAX theaters, which are known as key venues for thriving film businesses.
Prepared for a global launch on August 14th, War 2 – pitted as a clash between Hrithik Roshan and NTR – is building up momentum. The producers have already shared a teaser of War 2, with additional promotional materials such as the music set to be revealed from mid-July, culminating in the film’s release.
Significantly, War 2 is anticipated to reveal ongoing plotlines and characters that will create waves throughout subsequent films such as Alpha, Pathan 2, and Tiger vs Pathan, establishing a strong base for the future of this interconnected cinematic universe. The film has been crafted with six grand action sequences on the big screen, which showcase intense emotions among the characters, leading to all the suspense and excitement.
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2025-06-27 09:22