So, picture this: Brad Garlinghouse—Ripple’s fearless leader, part-time blockchain crusader, and possibly someone who double-parks spaceships—stands up at APEX 2025 and says, “Forget SWIFT! We want their customers.” The whole room gasps. Or maybe someone just spilled their coffee. Either way, it got loud.
Garlinghouse Wants SWIFT’s Lunch Money 🍕💼
At the APEX summit, Brad didn’t just throw a pebble at the SWIFT behemoth, he launched a full-on pie. “We’re here to replace SWIFT,” he announced, probably with a straight face his mother would be proud of. While SWIFT is busy sending messages, Brad’s thinking bigger: liquidity. After all, in finance, it’s not the message that counts—it’s the moolah actually moving around. Or as Brad probably didn’t put it, “Who cares about emails when you could move mountains of cash?”
Now, here’s where Brad puts the “bold” in “bold strategy”: Ripple wants to grab 14% of SWIFT’s cross-border action in five years. Fourteen percent! That’s like walking into a pizza joint and saying, “Give me your large pie, I’ll be back soon for the franchise.” SWIFT currently moves around $5 trillion a day (yes, trillion with a T!). So if Brad pulls this off, both Ripple and accountants everywhere are going to need bigger calculators.
Central Banks: The Big Kids Are Watching 🏦👀
Meanwhile, absolutely nobody was surprised when central banks started nosing around the Ripple playground. On X, a social media denizen named Finance Bull sounded the alarm: yes, even the banks are hip to Ripple’s blockchain boogie. Forget dogecoin memes—now it’s euro, yen, and crypto nerds in one chatroom.
Ripple’s xCurrent (built on something called the Interledger Protocol, which probably involves cables and duct tape) went toe-to-toe with SWIFT’s gpi during Project Stella. That’s some heavy regulatory star power, since the European Central Bank and the Bank of Japan were the ones waving clipboards. Imagine them comparing notes, “Does Ripple do jazz hands or just blockchain?”
Translation: central banks are now taking Ripple seriously. Even SWIFT is probably breaking a sweat wondering if they’re about to turn into Blockbuster in a Netflix world. Ripple’s got fancy tech, and now it’s rubbing elbows with the monetary policy elite.
And for the XRP true believers? This is basically the second coming. The faithful have always been convinced XRP is a rocket ship, and now that central banks are on board, they’re betting on moon landings. Double-digit prices? Pocket change. Some are even calling for $1,000 XRP. (The guy who said $1,000 also believes in unicorns and calorie-free cheesecake.)
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2025-07-10 18:51